As the coronavirus pandemic persists, going virtual takes on a deeper meaning for larger-scale events where people have traditionally gathered in person for training, education, and networking. Many Alaska organizations are converting their conventions, conferences, and other meetings to online or hybrid options that are safe for attendees.
Branding is an intangible but powerful force. And branding can be even more important for companies operating in Alaska, a relatively small market where relationships and reputations often play an expanded role in business success.
The Internet of Things (IoT) is a somewhat nebulous term associated with a plethora of technological advancements that are helping enhance the lives of consumers and business operations. These interconnected objects, which have unique identifiers, have the distinct capability of collecting and transferring data over a network without requiring human-to-human or human-to-computer interaction.
Risk management can help businesses protect themselves, their workers, and the public. It can also help companies meet the legal and ethical requirements of providing a safe work environment.
The cruise industry is crucial to Alaska tourism and the state’s financial well-being. The industry includes approximately 2,180 Alaska businesses that provide tours, activities, and services to the cruise lines and their passengers, according to Cruise Lines International Association
Alaska is known for having some of the most hazardous industries, requiring various types of insurance to protect operations, employees, customers, and the general public.
Financial institutions have been consistently building up their virtual banking services to better accommodate their customers. Virtual banking—often referred to as online banking or electronic banking—is essentially the equivalent of traditional banking over the internet.
Marketing for new or regenerating companies requires different techniques than for established businesses or even companies operating in a different market like the Pacific Northwest. Professional marketers can help new businesses successfully get out of the starting gate and navigate the marketing landscape during their initial years.
PR and marketing practitioners are increasingly using digital media to help clients connect with their target audience. A number of other trends are also at work, and agencies are adjusting their approach to carry out successful campaigns throughout the state.
Today, most companies know it’s important to have some sort of online and social media presence to remain competitive. But implementing an effective strategy in these areas can be challenging and sometimes downright intimidating for businesses.