In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.
Green energy technology is built through mining. Without certain raw materials, such as graphite and rare earth metals, everything from the lithium-ion batteries that power Teslas to those storing electricity from wind turbines would be impossible to create, says US Senator Lisa Murkowski.
SB123 is the culmination of decades of work by advocates for an improved Alaska energy system and mandates several important changes to the Railbelt electric grid.
“I really encourage all Alaska Native corporations—for-profit, nonprofit, and tribes—to harness the power of media,” says BBNC's Jason Metrokin. “People need to understand our history, our relevance, and the opportunities we provide, and advertising is a good way to do that.”
In the months leading up to the Census, government officials, advertising agencies, and tribal leaders worked together to create public outreach campaigns to encourage Alaska Native participation and ensure Alaska’s communities receive their fair share of federal funding.
Since 1984, Alaska Business has documented, analyzed, and promoted the mercantile health of the 49th state, from Alaska's multibillion-dollar industries to its single proprietors and small businesses.
Join us as we celebrate the real-life humans that make up the companies and mom-and-pops throughout the state. You can read Alaska Business anytime and anywhere. With your subscription, you receive the printed and digital editions; you also receive the annual Power List, which helps you to connect with hundreds of companies throughout the state of Alaska!