Christine brings more than thirteen years of local media sales experience to the Alaska Business sales team. When she’s not using her vast marketing know-how in the office, Christine—originally from Austin—enjoys hot yoga, Pilates, gardening, and reading. Her journalism and Russian studies at University of MO-Columbia and The Poynter Institute have prepared her well for life at Alaska Business. Christine’s marketing knowledge includes creative, media planning, strategy, and market research.
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.