Social and Digital Media
Arie is responsible for providing a cohesive digital presence and facilitating online engagement via the Alaska Business website, digital app, e-newsletters, and social media platforms. Prior to joining Alaska Business, he worked in the digital marketing world, forming brand strategies and developing content. He graduated cum laude from the University of Alaska Anchorage with a bachelor’s of business administration in marketing and management and currently serves on the board of the American Marketing Associations’ Alaska chapter. When Arie’s not behind a computer screen or a smart phone using his hands to cook up digital and social content, you can find him behind a guitar using his hands to make music (or at a local rink playing ice hockey).
In This Issue
The Art of Architecture
Architects often find themselves facing something of a chicken and egg dilemma. When it comes to design, what takes precedence—form or function?
“It’s a great question, and it’s probably a loaded question,” says David McVeigh, president of RIM Architects. “You can ask ten different architects and get ten different answers.”
Many of the factors that influence those answers land outside the architect’s control. The client’s vision for the building, its location and intended use, the project budget, and whether the design must conform to specific guidelines are all details the architect must consider when determining how much emphasis to place on aesthetics and how much on function.