Social and Digital Media
Arie is responsible for providing a cohesive digital presence and facilitating online engagement via the Alaska Business website, digital app, e-newsletters, and social media platforms. Prior to joining Alaska Business, he worked in the digital marketing world, forming brand strategies and developing content. He graduated cum laude from the University of Alaska Anchorage with a bachelor’s of business administration in marketing and management and currently serves on the board of the American Marketing Associations’ Alaska chapter. When Arie’s not behind a computer screen or a smart phone using his hands to cook up digital and social content, you can find him behind a guitar using his hands to make music (or at a local rink playing ice hockey).
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.