Adventure Green Alaska Program Expands Its Ranks
Visit Anchorage is certified sustainable, and not just for welcoming visitors at a log cabin.
dancingnomad3 licensed under CC BY-ND 2.0
Four more businesses have joined the Adventure Green Alaska program for sustainable tourism, which is managed by the Alaska Travel Industry Association (ATIA).
Certified Conscious
Alaska Luxury Tours, Alaska Native Heritage Center, Visit Anchorage, and Wrangell Mountain Air are now certified according to the program’s standards for economic, environmental, and social sustainability. ATIA established the certification on the premise that travelers seek businesses that operate at a sustainable level.
“The Adventure Green Alaska list of certified businesses continues to grow as socially conscious travelers seek out experiences with like-minded tour operators,” says ATIA President and CEO Sarah Leonard.
The new members are part of the Spring 2022 cohort. The program also renewed membership for five other businesses: Alaska Wildlife Conservation Center, Alaska Photo Treks, Kodiak Brown Bear Center, Steamboat Bay Fishing Club, and Waterfall Resort Alaska.
Adventure Green Alaska also has the support of Alaska Airlines. “More and more, ‘sustainability’ is not just a buzzword but an ethos for effective long-term business viability. Kudos to these businesses for walking the walk in their operations,” says Scott Habberstad, the airline’s managing director for the Alaska market.
ATIA is Alaska’s largest statewide membership trade association for the travel industry, with more than 650 members. ATIA promotes travel and tourism while remaining attentive to Alaska’s natural environment, diverse cultures, and quality of life.
The next deadline for Adventure Green Alaska certification is November 30.
Making History
The track of oil and gas development in Alaska shows the footprints of bold companies and hard-working individuals who shaped the industry in the past and continue to innovate today. The May 2024 issue of Alaska Business explores that history while looking forward to new product development, the energy transition for the fishing fleet, and the ethics of AI tools in business.