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Linda Shogren

Production

Linda Shogren

Graphic Designer and Production

Linda is the go-to lady for all things art production at Alaska Business. She uses her more than thirty years in the advertising and media community to create one-of-a-kind, stunning ads for print and the Alaska Business website. Linda has a wide range of leisure interests ranging from reading and watching movies (science fiction, fantasy, and historical dramas are her primary areas of interest) to gardening, and family research. Boating is an activity Linda has pursued throughout her life. She’s been fortunate enough to spend a lot of time on the water including canoeing and sailing as a child, crewing sailboats on Lake Erie and a catamaran in the Caribbean as well as cruising Prince William Sound for many years as part of the Whittier Coast Guard Auxiliary. Linda has called Anchorage home for more than forty years.

Alaska Business Magazine February 2020 cover

In This Issue

The Art of Architecture

February 2020

Architects often find themselves facing something of a chicken and egg dilemma. When it comes to design, what takes precedence—form or function?

“It’s a great question, and it’s probably a loaded question,” says David McVeigh, president of RIM Architects. “You can ask ten different architects and get ten different answers.”

Many of the factors that influence those answers land outside the architect’s control. The client’s vision for the building, its location and intended use, the project budget, and whether the design must conform to specific guidelines are all details the architect must consider when determining how much emphasis to place on aesthetics and how much on function.