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Kathryn Mackenzie

Editorial

Kathryn Mackenzie

Managing Editor

Kathryn has been a writer since she was able to put pencil to paper. Over the years she developed her editing skills too and now spends most of her time putting those special final touches on the already wonderful work of the Alaska Business team of talented writers. Kathryn is also a social media aficionado and has worked as social media manager for several organizations. During her down time, she enjoys watching movies, dancing, and playing video games. A native Northern Californian, Kathryn studied at San Francisco State University majoring in journalism with a minor in magazine writing. She has spent more than two decades writing and editing about commodities markets, finance, and healthcare. A favorite hobby is to move to cities she’s never visited. Sometimes it works out (Anchorage and Montreal) and sometimes it doesn’t (cities to be remain unnamed). Kathryn’s favorite things about Alaska are the wildlife and winter weather.

Alaska Business Magazine September 2020 Cover

In This Issue

Spreading the Word

September 2020

When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.