Volcom Partners with Alaska Snowboard Guides using Guide Proven Technology
Based on a love for big mountain riding and outerwear durable enough to sustain it
From left: Volcom athlete and legend Jamie Lynn, ASG owner/guide Dave Geis, ASG guide Dan Caruso, Volcom Athlete Pat Moore and Volcom athlete and legend Bryan Iguchi.
Photo courtesy of Volcom
COSTA MESA, CA (Oct. 26, 2015) – Volcom and Alaska Snowboard Guides (ASG) will partner for the 2015-16 winter based on a love for big mountain riding and outerwear durable enough to sustain it. Together, as the premier snowboard lifestyle brand, with the only heli-guide operation in Alaska run by and for snowboarders, Volcom will represent its highest-end product, the GORE-TEX® GPT (Guide Proven Technology) collection.
“Snowboarders are demanding a higher standard for performance as the popularity of backcountry grows,” says Volcom team rider Bryan Iguchi, who has ridden with Alaska Snowboard Guides several times. “It’s really all about developing a very specific snowboarding fit and feel for the riders who are seeking gear made by riders, for riders.”
Operating out of Valdez, Alaska, the ASG helicopter service’s all-snowboarder guides spent last season wearing and testing the product line as they led tours and explored the most next-level peaks in the northern hemisphere. In particular, they took notice of the quality GORE-TEX® fabric and articulated fit. “Volcom’s ability to produce a superior product, and their dedication to board sports, connects for us,” says Dave Geis, owner of ASG and a former professional snowboarder. “This kind of gear, in terms of quality and durability, is something we’ve been waiting years for. When you spend a night out in the backcountry, you understand how important that is.”
“Alaska is a place where function takes precedent over fashion. The rough weather and terrain put quality to the test,” says Volcom team rider Pat Moore, who has also ridden with ASG. “The terrain in Valdez is the biggest, gnarliest terrain I've ever laid eyes on. Before, the only companies making outerwear for Alaska’s elements were ski brands, because that's who was out there. Now snowboarders are the ones in those elements, and they want that same quality.”
Taking feedback and inspiration directly from guides at Baldface Lodge who pioneered the product, the Volcom Guide GORE-TEX® jacket and pant were designed to be the perfect kit when riding serious mountain elements. Features include GORE-TEX® 3-Layer fabric touched up with flannel backing and all the necessary backcountry bells and whistles such as Fully Taped Seams, YKK® AquaGuard® Water Repellent Zippers and patented Volcom Zip-Tech Jacket-to-Pant Interface.
Volcom is looking forward to a continued collaboration with the guides of ASG and Baldface Lodge in 2015-16 and beyond. Geis says, “I’m excited about the creative influence this partnership will have over the coming years on making a super high-end product for anyone who wants to ride in powder conditions.”
Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been TRUE TO THIS... the quest for Spiritual Intoxication. For more information, please visit http://www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. http://www.kering.com
You can also find this here- http://www.volcom.com/company/
About Alaska Snowboard Guides
Alaska Snowboard Guides is a progressive heli skiing and heli snowboarding operator located in Valdez, Alaska. The team and guides at ASG bring decades of combined professional ski and snowboard experience whose knowledge is leveraged into the innovative ASG program. With runs averaging between 3,000- 5,000 vertical feet, Alaska Snowboard Guides provides over 2,500 square miles of terrain along with endless amounts of glaciated terrain allowing the team to provide an incredible experience for powder loving heli skiers and heli snowboarders of all ability levels, from advanced riders to pro athletes. Their immediate proximity to terrain, accessed from 3 helicopter bases, permits operation throughout the Chugach Range with unmatched efficiency allowing for use of the entire mountain range. Alaska Snowboard Guides’ unique booking package is designed with clients’ best interest in mind and is the only operator offering a full package that allows guests ultimate flexibility and ample time to complete their runs.
For more information on Alaska Snowboard Guides please visit http://www.alaskasnowboardguides.com