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Role of frontline staff key in destination excellence, visitor experience


May 9, 2017 – Anchorage, AK – As part of National Travel and Tourism Week (May 7-13), Visit Anchorage is hosting the annual Frontline Tradeshow as a means to ready the city for another busy summer season.

“Our destination will see nearly 1 million visitors this year. And nearly one-half of the state’s leisure and hospitality jobs are found within the Municipality of Anchorage – that’s more than 17,000 jobs. If you boil it down, that means every 58 visitors supports a job in our city,” said Julie Saupe, President & CEO of Visit Anchorage.

“Each of us can play a role in helping build memories and in boosting our economy. Ensuring we have a well-trained workforce and welcoming community is key in that equation.”

The tradeshow is curtailed to those on the front lines, however, a walk through and chatting with vendors offers an efficient way for business owners and their staff to hear about what’s new in the industry:

  • fresh menu updates,
  • hotel amenities,
  • unique experiences,
  • new tours,
  • latest itineraries, and
  • package specials

“Even though Visit Anchorage serves more than 174,000 people each year through our information centers, it’s not just our little Log Cabin downtown that gets all the questions from visitors,” says Saupe. “It’s the front desk and bell staff, taxi and bus drivers, and those who work in restaurants, retail and coffee shops. And it’s up to all of us to ensure they have a great experience.”

The tradeshow also offers free frontline training. Visit Anchorage staff will hold short, informative training sessions every half hour beginning at 11 a.m.

“Our staff sells Anchorage every day, so this is a great opportunity to hear from the experts and perfect your elevator speech with visitors. It’s important for people to know how they play a role in helping our destination deliver on the promise of the trip of a lifetime,” says Saupe.

The tradeshow will be open 10 a.m. to 3 p.m. at the Dena’ina Center on Thursday, May 11th, with 70 vendor booths, door prizes, free coffee and snacks as well as free rides on the Anchorage Trolley.

Visit Anchorage’s mission is to attract and serve visitors to the Municipality of Anchorage while building and diversifying the Anchorage economy. Visit Anchorage’s marketing functions are funded by one-third of the bed tax collected by lodging facilities. One-third goes to the Municipality’s general fund, and one-third to service the bond debt and operations of the Anchorage Convention Centers. Visit Anchorage receives no state or federal funds. Visit www.Anchorage.net for more information.


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