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Alaska Airlines Names New Managing Director of Loyalty

Ryan Butz joins Alaska Airlines as managing director of loyalty


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SEATTLE — Ryan Butz has joined Alaska Airlines as managing director of loyalty, overseeing Mileage Plan, Alaska Airlines Credit Card program and customer communications.

“Ryan comes with extensive customer relationship management experience from Verizon, T-Mobile and Microsoft.  He’s a strong leader and is very passionate about the customer and delivering results,” said Sangita Woerner, Alaska Airlines vice president of marketing.

Prior to joining Alaska Airlines, Butz was a director of product marketing at Microsoft, where he worked for three years. At Microsoft, Butz defined the consumer brand for Microsoft support (Answer Desk) and led the effort to drive adoption, consumption and retention of Microsoft devices and services.

Butz has more than 20 years of experience in customer relationship marketing. Prior to Microsoft, he worked for many years in the telecom industry, leading various marketing efforts for T-Mobile, Verizon and AT&T.

He has a Business Administration marketing degree from Colorado State University.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in the United States, Canada and Mexico. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America” in the J.D. Power North America Airline Satisfaction Study for eight consecutive years from 2008 to 2015. Alaska Airlines’ Mileage Plan also ranked “Highest in Customer Satisfaction with Airline Loyalty Rewards Programs” in the J.D. Power 2014 and 2015 Airline Loyalty/Rewards Program Satisfaction Report. For reservations, www.alaskaair.com. For more news and information, visit Alaska Airlines’ newsroom at www.alaskaair.com/newsroom.

 

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