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AT&T Ranks Highest in J.D. Power Wireless Purchase Experience Study Six Consecutive Times


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“Customers come to AT&T for their connected life needs, whether that’s a smartphone, TV, home or integrated entertainment experience,” said Glenn Lurie, president and CEO, AT&T Mobility. “These superior services plus the extraordinary care we give our customers on a one-on-one basis so each and every interaction yields the experience our customers seek.”

February 18, 2016 – According to the J.D. Power 2016 Full Service Wireless Purchase Experience StudySM Volume 1, released today, AT&T* outscored other full-service wireless providers for the overall ranking of “Highest Satisfaction with the Purchase Experience among Full Service Wireless Providers”.[1] 

AT&T scored highest in five of the six categories evaluated including the two measures of in-person interaction: Store Sales Rep and Phone Sales Rep. More than 11,000 U.S. wireless customers participated in the study and the fielding period ranged from July to December 2015.

This is the sixth consecutive time AT&T has earned the award, totally three consecutive years.[2]  It is presented twice each year.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

[1] AT&T received the highest numerical score in the J.D. Power 2016 Full Service Wireless Purchase Experience Study–Vol. 1, based on 11,260 responses on four companies, measuring experiences and perceptions of consumers who purchased a wireless product or service within the last 6 months, surveyed in July-December 2015. Your experiences may vary.  Visit jdpower.com.

[2] AT&T received the highest numerical score in the J.D. Power 2013 (Vol. 2) through 2016 (Vol. 1) Full Service Wireless Purchase Experience Study.

 

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