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AMA Alaska Monthly Newsletter: April 2015


Learn about some of the great things coming from AMA Alaska!


April 2015


AMA Board President, Holly ParsonsAs our program year begins to wind down, I must admit, it feels like a lot of things are slowing down. But, I've lived long enough to know that there is a season for everything and when things slow down it's only to prepare you for the hectic activity that will inevitably come.   

Our chapter has only one more luncheon for this program year, on May 14th and I want to take this opportunity to personally extend an invitation to you. Not only do we have a phenomenal speaker and program lined up, but it's the last luncheon I will preside over as the President of AMA Alaska. It would mean a great deal to me to have you there.

Also, come join us at the upcoming mixer on April 29th. We had so much fun the last time we did a Pub Quiz, we just had to do it again. Free to members and only $8 for guests (thanks to NCM Media for sponsoring) - this is guaranteed to be a blast!

And, if you haven't already joined the dozens of people who became members of AMA Alaska this year, now is the perfect time. Why join? You'll get toolkits, webcasts, articles, events, best practices, publications and the largest network of marketing professionals anywhere that you can use. Why now? From now until May 29th, professional members will have their enrollment fee waived and could win an iPad Air 2. Just use the code SPRING30 and you'll be part of the fastest growing organization in Anchorage! Go ahead, do it now, before you get too busy.

Looking forward to seeing you soon,
Holly Parsons
AMA Alaska Chapter President 2014-2015


Pub QuizPub Quiz
Wednesday, April 29, 2015
Time: 5-7 p.m. (Quiz starts 6 p.m.)
Location: SubZero
610 W 6th Ave

This was so much fun last time we just had to do it again!

So, you think you know advertising? Teams of three will battle it out to showcase your marketing prowess. Come prepared with your marketing text books and knowledge of current marketing campaigns.  Teams are randomized based on a multiple of your height times your hair length.

Appetizers and drinks sponsored by NCM Media Networks. Prizes include movie tickets and memorabilia. Come in as an advertising exec. Leave a champion!
Members: Free
Guests: $8
Register Now!
Thank you to our generous
April Mixer sponsor!

NCM Media Networks




Online Consumer InsightsOnline Consumer Insights for More Effective Marketing
Thursday, May 14, 2015

Doors open at 11:30 a.m.
Program begins at 12:00 p.m.
Egan Center

Google's Industry Development Manager, Melissa Moody, will present a new framework for how to understand the travel consumer in today's digital world.  Her presentation will be packed with compelling data points, helpful resources for marketers, inspiring examples, and concrete takeaways; her goal is to demonstrate how consumer behavior is changing online and how Alaska businesses and tourism can keep up with such dramatic shifts.   

Participants will walk away with a better understanding of Google consumer insight tools and how to leverage digital advertising channels more effectively.
Presenter: Melissa Moody has worked at Google, with a focus on the Travel industry, for the past eight years.  

In her role as Senior Industry Analyst, she analyzes online consumer behavior, market trends, and the competitive landscape in order to deliver strategic marketing insights and recommendations to Google's top travel advertising partners globally.  

She works regularly with both OTAs (Expedia, Orbitz, Priceline) and DMOs (Visit California, Visit Florida, and the Las Vegas Convention and Visitors Authority).  

Register Now!
Thank you to our generous
May luncheon sponsor!



Digital Disruption and the Death of StorytellingDigital Disruption

Professor and media theorist Douglas Rushkoff contends that social media, Big Data and digital technology,  in general, are hampering rather than helping marketers’  abilities to connect with consumers. 

The beginning of my conversation with Douglas Rushkoff happens as if it had been scripted: Rushkoff tries...
Read full article.



Check out these featured jobs available through the AMA Alaska Career Board.  Post your resume or job opportunity and get connected!


Special thank you to our Annual Sponsors

Alaska Railroad
Alaska Communications
Fine Point
If you would like to learn more about the different sponsorships available, contact Laura Spano, Sponsorship VP at sponsorship@amaalaska.org
Copyright © 2015 American Marketing Association Alaska Chapter, All rights reserved.
You are receiving this email because you attended an event or expressed interest in AMA Alaska Chapter.

Our mailing address is:
American Marketing Association Alaska Chapter
PO Box 243673
Anchorage, AK 99524
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