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Play Every Day Update: Sharing our message with rural Alaska


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Health Smile poster about drinking water, not sugary drinks

This fall, the Alaska Native Tribal Health Consortium (ANTHC) started a new partnership with Play Every Day to get messages about physical activity and healthy drinks to families in rural communities, including some of the most remote communities in the state.

The goal of the Play Every Day campaign is to prevent and reduce childhood obesity — a serious health concern throughout Alaska. About 1 out of 3 children in Alaska is overweight or obese, and 2 out of 3 Alaska adults are overweight or obese. This puts thousands of Alaskans of all ages at risk for weight-related chronic diseases, such as type 2 diabetes and heart disease.

Our vision at the Alaska Native Tribal Health Consortium is that Alaska Native people are the healthiest in the world. Partnering with Play Every Day is a natural fit as we are both working toward the same goal — to prevent serious chronic health problems like obesity, diabetes and cardiovascular issues that can affect Alaskans from childhood all the way into adulthood,” said Erin Peterson, Wellness Strategies for Health Program Manager with ANTHC. “Play Every Day will be able to share educational materials that promote good health with families from Ketchikan to Unalaska to Point Hope.”

To improve the health of Alaska families, Play Every Day has focused its messages on two key areas: increasing the amount of physical activity that families get each day and reducing the number of sugary drinks they consume (think sodas, sports and energy drinks, powdered drinks and more).

In August and September, ANTHC helped Play Every Day air a TV public service announcement promoting 60 minutes of daily physical activity for the best health. The PSA also encourages children to participate in the free Healthy Futures Challenge.
ANTHC, Play Every Day and Healthy Futures are working together to increase the number of students who take the physical activity challenge that asks students to be active at least 60 minutes a day for 15 days each month. Students can add up all their activity each day — including activity during gym class and recess — to reach the 60-minute goal. Students and schools will win prizes for their participation. Elementary schools throughout Alaska can still sign up for the challenge.  

This month, about 100 schools in rural Alaska and Alaska Native tribal partners will receive Play Every Day posters to hang as reminders for being physically active and choosing water instead of sugary drinks. These posters are all found online here. If you’d like posters to hang in your school, office or business, please email playeveryday@alaska.gov.

 

Play Every Day is a campaign with the Alaska Department of Health and Social Services to increase awareness about childhood obesity in Alaska, give tips for raising healthy kids in Alaska, and encourage children and their families to be physically active and choose healthy drinks. For more information, visit www.playeveryday.alaska.gov.

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