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Women’s Fishing Fashion Company Launches Kickstarter Campaign

Change Women's Outdoor Wear Forever!


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FisheWear

Anchorage-based company, FisheWear, creates fun and functional fishing fashion. On Tuesday, Oct. 4, 2016, FisheWear will become the first women’s fishing fashion company to run a Kickstarter campaign.

 

FisheWear (pronounced Fish-She-Wear) was founded in 2015 by Linda Leary, an Anchorage business woman with a passion for fly fishing. After a lifetime of wearing ill-fitting and uninspiring men’s fishing gear, Leary took matters into her own hands and began designing fishing apparel that was practical, as well as appealing.

 

Leary’s vision for FisheWear is to create fun and functional fashion for women to be confident and comfortable in the outdoors. Inspired by her favorite fish, she has developed beautiful one-of-kind leggings for the active woman to wear fishing—either under waders or without waders. To pair with the leggings, she designed coordinating jackets, bags and more. Unexpectedly, her apparel has transcended fishing and are frequently spotted in yoga and spin studios around the nation, in ski lodges and worn by ladies shopping and dining out.

 

“FisheWear has really taken on a life of its own,” said Leary. “It’s very fulfilling to create a product that people really enjoy. We get lots of comments from customers on how comfortable and confident they feel wearing FisheWear.”

 

The FisheWear Kickstarter campaign goal is to raise $50,000 by Nov. 3, 2016. The Kickstarter will help FisheWear manufacture an innovative merino wool collection for active women. In addition, if the campaign is funded, FisheWear will introduce a new fish design that was inspired by the rainbow trout.

 

About FisheWear
FisheWear makes FUNctional Fishing Fashion and was founded in 2015 by Linda Leary. They have one showroom in Anchorage located at 511 W. 41st Ave, Suite 101 (near the corner of 36th and Arctic). They sell leggings, jackets, bags, wading belts and more. Leary splits her time between FisheWear and being the president of Fairweather LLC. She is a board member for the Rasmusen Foundation and Alaska Railroad Corp. Learn more about FisheWear: www.FisheWear.com

 

 
Watch the FisheWear Kickstarter video! 
WARNING: May cause uncontrollable urge to drop what you're doing and GO FISHING.
BUT FIRST, BACK OUR KICKSTARTER!

HOW TO BACK FISHEWEAR ON KICKSTARTER:

  • Go to https://www.kickstarter.com/projects/fishewear/fishewear-functional-fishing-fashion and choose your favorite FisheWear reward! There are leggings available for pre-sale* at lower than retail pricing. Once our campaign is funded, we will process your pledge and begin distributing rewards!
  • Another option is to use the Kickstarter App on your mobile device! In the app, just search, "FisheWear."
  • Spread the word! Tell your friends about FisheWear and share on your social media channels.
* Your pledge will not be processed if the Kickstarter campaign goal of $50,000 is not successfully funded. 
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WHY KICKSTARTER?

We could have gone to a bank or sought investors, but we want you: our growing community, to be a part of this process with us. We have been blown away by the support and encouragement of our Fishe fans over the past year. Our reasons for doing Kickstarter are two-fold:

First: We need your help to manufacture our wool fishing collection. The wool collection will include wool skirted leggings, a wool top and wool tube. To manufacture our wool collection requires placing an order for 300 of each product. This is where you come in. We need your support to make this large upfront order.

We've completed the design phase and just need to pull the trigger on ordering the new collection! We are very excited to introduce this innovative new line of gear for the active, fishing woman.

Second: To introduce the Troutrageous Rainbow design! We have been working hard to design this new fish-inspired design. The Troutrageous Rainbow is inspired by one of our favorite fish, the rainbow trout. We are launching this new design through Kickstarter. Help us bring this new fish design to life by supporting the Kickstarter!


Example of wool collection: Wool 1/4 zip top and wool leggings with attached skirt.
 

JOIN US TONIGHT IN ANCHORAGE

Three Alaska startups, one fun party! 
Join FisheWear and the Bear Mace Bites food truck at Double Shovel Cider Company from 5:30 - 8 p.m. TONIGHT.
21+ Only event.
  • Learn more about the FisheWear Kickstarter campaign and how you can get involved.
  • See prototypes and samples of wool collection and Troutrageous Rainbow products.
  • Talk with FisheWear founder, Linda Leary.
  • Drawings! You could win a FisheWear ABSTRACT CHAR DRY BAG or Women's XTRATUF Boots!
  • Enjoy a yummy apple dipping spread.
  • Enjoy Double Shovel Cider Co. pints for $6+.
  • Bear Mace Bites will be outside serving up tasty bites for purchase.
  • There will be no FisheWear items for sale on Tuesday. You can purchase FisheWear online, at our show room (now with new hours) or join us Friday at our show room for First Friday. 
 
 
 

SHOP FISHEWEAR ONLINE

Our showroom in Anchorage HAS NEW HOURS!
We are now open Monday - Friday from 10 a.m. - 6 p.m. 

We are located at 511 W. 41st Avenue, Suite 101 in Anchorage, Alaska.

Shop All FisheWear Products Online
Shop Bags
Shop Hoodies
Shop Leggings

Follow Fishewear on Instagram & Facebook

Follow FisheWear on Instagram and Facebook for daily updates and fun photos and videos that will inspire you! Tag your adventures with #FisheWear for a chance to be featured on our page!

 
Copyright © 2016 FISHEWEAR, All rights reserved.

 

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