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Ballot Measure 1 launches first TV ad

PFD Automatic Voter Registration begins major ad campaign in all Alaska media markets


ANCHORAGE - Today the PFD Automatic Voter Registration ballot initiative campaign launched the first of several TV ads that help explain how the initiative works and the potential impact for Alaska. 


The campaign is running TV ads on all major stations in the Anchorage (including Kenai and Mat-Su), Fairbanks, and Juneau media markets. In addition, the campaign is also running parallel video ads on Facebook and Google to ensure that the message gets to the entire state. 


Campaign polling data indicates that when voters understand what this initiative does and does not do, they are overwhelmingly inclined to vote yes. These educational ads are intended to make sure that voters have a clear understanding of Ballot Measure 1 before they go to the polls on November 8th


PFD Automatic Voter Registration is a commonsense cost-savings measure that is projected to register as many as 70,000 Alaskans to vote in the first year alone. The initiative would also fix tens of thousands of out-of-date registrations while reducing long-term costs related to voter registration processing. 

The campaign is supported by a coalition of over 150 Alaskan individuals and organizations, including League of Women Voters Alaska, the Alaska Federation of Natives, the Anchorage Economic Development Corporation, and AARP of Alaska

The initiative is Ballot Measure #1 and is the only statewide initiative on the ballot in the 2016 general election. Alaskans will vote on this proposal on November 8th, at the same time they vote for president. It will pass if it receives a simple majority vote of fifty percent plus one.


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