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Northwest Strategies Announces New Hire


Anchorage, ALASKA– Northwest Strategies (NWS), a full-service marketing, advertising and public relations firm, is pleased to announce the addition of Rachel Kenshalo, account supervisor, to their account team. Kenshalo is responsible for account management, brand and campaign strategy and management of creative execution. She is responsible for clients such as Alaska Housing Finance Corporation, Cook Inlet Housing Authority and Northern Economics.

Kenshalo has more than a decade of experience in communications, public relations and marketing. She has worked as a freelance writer, in business development at Bering Straits Native Corporation, and as communications director for Anchorage Economic Development Corporation. A life-long Alaskan, Kenshalo is a graduate of the University of Alaska Anchorage’s Journalism and Public Communications program.

During her tenure as a freelance writer, Kenshalo provided writing assistance ranging from technical to creative for clients spanning multiple industries, writing grants, website copy and content for marketing collateral. She penned a weekly music column in the Anchorage Press, and her editorial work has also appeared in the Anchorage Daily News and Alaska Business Monthly.

“Rachel has a unique ability to prioritize and oversee multiple projects simultaneously without sacrificing her commitment to exceptional client service—a number one priority at NWS,” said NWS President Tiffany Tutiakoff. “Our clients treasure her remarkable aptitude to pen a formal letter one minute and a genius headline the next. Her writing talent is indefinite.”

About NWS. Based in Anchorage, NWS (nwstrat.com) is an Alaska Native-owned and operated full-service marketing, advertising and public relations agency, with 27 employees and a diverse portfolio of clients. The company’s experience spans many industries, and includes clients such as Era Alaska, Alaska Regional Hospital, Verizon Alaska, the State of Alaska Tobacco Prevention and Control Program, Alaska Housing Finance Corporation and the Hotel Captain Cook. NWS is a results-focused agency, committed to long-term business partnerships.

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