Sailing the Waters of Social Media
Are you sailing or treading water?
Social media is probably the biggest connection-building project in human history. People have been attracted to the internet’s communication power from the very beginning, but at the same time are still unsure of how the social dynamics of it work.
If you are afraid of getting your business into social media, it is because you have to deal with a new factor: the factor of staying connected.
In one of his recent blog posts, Seth Godin stated that:
“In the connection economy, there's a dividing line between two kinds of projects: those that exist to create connections, and those that don't.
The internet is a connection machine. Virtually every single popular web project (eBay, Facebook, chat, email, forums, etc.) exists to create connections between humans that were difficult or impossible to do before the web.”
The decision to strike up a conversation with your online followers is a lot like traveling on a sailboat. You can calculate the exact location of your destination and plan out a map (brand / communication strategy). You keep on track by using a compass (social insight / analytical data).
The only thing that you cannot control is the wind!
Navigating in social media means that you have to change your course dynamically. This requires you to take into account how the winds blow, the state of the tide and, of course, what the compass is indicating.
Social media strategies are as much about informed execution as they are about setting up sound directions. Achieving informed execution means staying connected to your followers and customers.
This can be explained using a few more sailing metaphors - but we won't go into those here!
To learn how to acheive informed execution through metaphorical sailing tips, check out our accompanying blog post.
The SimplySocial Team
Quote pulled from author Seth Godin's blog post, First, Connect.