Showcasing Anchorage for Meeting Planners from Across the Country
ACVB Prepares for Fall Familiarization Tour
Anchorage, Alaska – Sept. 14, 2010 – The Anchorage Convention & Visitors Bureau (ACVB) is preparing for the fall meeting planner familiarization (FAM) tour Sept. 15-18, 2010. The tour is designed to show meeting planners and conference organizers from across the country – 25 people in all – what Anchorage has to offer. FAM attendees will explore Anchorage’s meeting spaces, convention centers, activities and attractions as they consider where to hold their upcoming meetings. Some planners arrived early or will stay late to spend more time in Alaska. If all the groups represented on the FAM chose to hold meetings in Anchorage, the estimated economic impact would be more than $11.9 million.
“Conventions are a tremendous catalyst for the Anchorage economy,” said Julie Saupe, ACVB president and CEO. “Convention bookings for 2011 and 2012 are looking solid, and that is all thanks to our dedicated convention sales staff.”
The FAM group will explore the Anchorage Convention Centers – the Dena’ina Civic and Convention Center and the William A. Egan Civic & Convention Center – the Alaska Center for the Performing Arts, local hotels and other venues. In addition, they will live Anchorage’s Big Wild Life™ through a wide variety of adventures within the Anchorage bowl, including dog sledding, wildlife viewing, shopping and exploring the Anchorage Museum, the Alaska Native Heritage Center and other attractions.
“We continue to promote Anchorage as a year-round destination, especially for conventions,” said Julie Dodds, ACVB’s director of convention sales. “Part of this is showing event planners what a unique location Anchorage is for meetings, and letting them see all there is to see and do while they are here. For many, the allure already exists—Alaska is a dream destination, and that sets it apart from other possible locations.”
The FAM tour is just one of the tools the ACVB convention and meetings sales team uses to showcase Anchorage. Sales blitzes, personal sales calls, convention trade shows, Web promotions, online and print advertising and editorial placements in key publications are also used to market to meeting and event planners.
The Anchorage Convention & Visitors Bureau’s (ACVB) mission is to attract and serve visitors to the Municipality of Anchorage as a Destination Marketing Organization (DMO). ACVB’s marketing functions are funded by one-third of the bed tax collected by lodging associations. One-third goes to the Municipality’s general fund, and one-third to service the bond debt and operations of the Anchorage Convention Centers. ACVB receives no state or federal funds. 2010 marks ACVB’s 35th year of bringing business to Anchorage. Explore www.Anchorage.net for more information.