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DOT&PF Wins Award


Alaska DOT&PF won an American Association of State Highway Transportation Officials (AASHTO) Public Affairs Award in the category of Best TV Commercial.  The TV commercial promoting Adopt-A-Highway partnerships ran in the Fairbanks area last spring.  The spot was written by DOT&PF and featured only active Adopt-A-Highway Volunteers. It was filmed and edited by Neumuth Advertising.

DOT&PF Northern Region sought to increase local participation in the Adopt-A-Highway program.  The television spot was a strategic part of a campaign that:

· Increased Adopt-A-Highway participation by 26% - starting with 82 partners and ending with 112.

· Resulted in 30 additional miles of state maintained highway being cleaned by volunteers.
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