DOT&PF Wins Award
Alaska DOT&PF won an American Association of State Highway Transportation Officials (AASHTO) Public Affairs Award in the category of Best TV Commercial. The TV commercial promoting Adopt-A-Highway partnerships ran in the Fairbanks area last spring. The spot was written by DOT&PF and featured only active Adopt-A-Highway Volunteers. It was filmed and edited by Neumuth Advertising.
DOT&PF Northern Region sought to increase local participation in the Adopt-A-Highway program. The television spot was a strategic part of a campaign that:
· Increased Adopt-A-Highway participation by 26% - starting with 82 partners and ending with 112.· Resulted in 30 additional miles of state maintained highway being cleaned by volunteers.