BBNC Receives AMA’s ‘Corporate Marketer of the Year’ Prism Award
Bristol Bay Native Corporation (BBNC) was the recipient of the American Marketing Association’s Alaska Chapter’s inaugural “Corporate Marketer of the Year” Prism Award.
The Corporate Marketer of the Year Prism Award is given to a nominated business that embraces and practices marketing excellence and supports the marketing field for campaigns that ran between October 2011 and October 2012. Nominations were judged by AMA chapters outside Alaska.
BBNC has invested in a marketing campaign aimed to educate Alaskans on the importance of traditions and lifestyle of the Bristol Bay region. BBNC’s marketing program – created working with Strategies 360 and Walsh/Sheppard – is focused on sustainable development in the region as well as the creation of domestic and global business partnerships.
“We are proud to be among the first recipients of the AMA’s Prism Awards for the Alaska chapter,” said BBNC President and CEO Jason Metrokin. “We created this campaign to help all Alaskans understand that the people and resources of the Bristol Bay region are important to both Alaska and beyond, and to define BBNC as a major economic force within the state of Alaska based on our cultural values and record of success.”
To see the latest BBNC ad campaign, go to our website at www.BBNC.net.
About BBNC: Bristol Bay Native Corporation (BBNC) is a responsible Alaska Native investment corporation dedicated to the mission of “Enriching Our Native Way of Life.” Established through the Alaska Native Claims Settlement Act of 1971 (ANCSA), BBNC works to ensure the continuation of the life and culture of its over 9,000 shareholders – the Eskimo, Indian and Aleut Natives of Southwest Alaska’s Bristol Bay region.