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Alaska Asthma Coalition Kicks-Off Statewide Media Campaign

ANCHORAGE, AK – On October 8, the Alaska Asthma Coalition, led by the American Lung Association in Alaska, will kick-off its statewide multimedia asthma awareness campaign with a 10 a.m. press conference at Central Middle School of Science in Anchorage. The event will feature State Commissioner William Streur; Asthma Allergy Foundation of America, Alaska Chapter President Dr. Kathy Case; American Lung Association in Alaska Director Kameron Perez-Verdia; Central Middle School of Science Principal Lisa Prince; as well as student speakers and ambassadors and the brand-new 30 second television spot will be unveiled.

Asthma is one of the most prevalent chronic diseases among Alaska’s adults and children. It has a heavy burden on the economy of Alaska in terms of absenteeism, unnecessary emergency room visits, hospitalizations, and deaths, all of which are largely preventable. This campaign kick-off marks the first time that the issue of asthma in Alaska has been addressed via statewide media.

“One in ten Alaska youth and one in ten Alaska adults currently have asthma,” says Kameron Perez Verdia, Director of the American Lung Association in Alaska. “This places a significant burden on the asthma sufferer, their loved ones, and the state of Alaska’s healthcare system. Our goal is to educate all children and adults with asthma on the importance and benefits of properly managing asthma so that asthma does not takeover their life, and they avoid emergency situations.”

The press conference will provide the opportunity to share information with the community about asthma in Alaska. The campaign is slated to run for one year in key markets and will address asthma prevalence, what can make asthma worse, and the importance of managing asthma to lead a healthy life. Additionally, the campaign will direct viewers to a new asthmainalaska.org microsite and the 1-800-LUNG-USA hotline for additional resources.

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