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Redesigned, Relaunched Key.com Strengthens Key's Connection to Clients

Bank's 'Front Door' Welcomes Visitors, Makes Navigation Easy
CLEVELAND, Oct. 25, 2011 /PRNewswire/ -- Updated and upgraded, refreshed and relevant, KeyBank's key.com website now does even more to strengthen Key's connection to its clients.  Although improvements have been made routinely over the years, the recent relaunch of key.com represents the website's first major redesign since its debut 15 years ago.

"With people spending more time online than ever before, key.com is in many ways our front door to the bank - so it just makes sense that we have made the site more welcoming and user-friendly," said Dean Kontul, director of Integrated Channel Management for KeyBank. "We now have the ability to customize the client experience and present clients with individualized content, products or services that align with their specific needs or interests."

Website Sends Message That Key Understands

The re-launched site is also host to the newly enhanced online banking site - BillPay - that enables customers to more quickly and easily pay and manage bills online.

"Combined with our other efforts such as KeyBank Relationship Rewards and the new online BillPay site, key.com has the potential to further deepen relationships with our clients," said Robert A. DeAngelis, KeyBank's Consumer Banking segment head.  "The message is, no matter how you interact with us, we understand you and your banking needs, and we provide consistent straightforward solutions."

Client Input, Insights Helped Shape New Website

The new key.com reflects input and insights from clients and is the result of more than two years of planning and development that involved employees throughout the bank.  The site has been streamlined to approximately 600 total pages - compared with the content-heavy 2,000-plus pages of its predecessor.  Among the enhancements, all aimed at deepening client relationships, are:
 

  • Enhanced, easier, more intuitive navigation
  • Strategically placed links and content to show the breadth and depth of Key's products and services
  • A clean, welcoming look and feel, consistent with Key's "people first" brand promise and visual identity
  • Bold imagery, photographs, icons and simplified content
  • Graphic-rich rotating carousels with fresh and relevant content highlighting products, services, news and promotions about Key
  • The option for clients to pick their home page - "personal," "private," "business" or "corporate" banking - based on their relationship with Key

With just over half of Key's client interactions now taking place in Web and mobile channels, the website will also complement Key's social media initiatives and facilitate sharing and linking content via Facebook, Twitter or YouTube.

"What's so promising is that we will be able to develop and distribute relevant content that's linked and shared through Key's social and online communities," said Mickey Mencin, Key's director of advertising.  "Clients and prospects will be able to engage with our brand in meaningful ways across more sites than just key.com.  Over time, people will have a much better feel for the breadth and depth of who we are and what Key offers."

About KeyCorp
KeyCorp (NYSE: KEY) was organized more than 160 years ago and is headquartered in Cleveland, Ohio.  One of the nation's largest bank-based financial services companies, Key has assets of approximately $89 billion.  

Key provides deposit, lending, cash management and investment services to individuals and small businesses in 14 states under the name of  KeyBank N.A.  Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name.

For more information, visit https://www.key.com/. KeyBank is Member FDIC.      

SOURCE KeyCorp
 

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