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Ookla’s Net Index Now Allows Consumers to Directly Evaluate the Cost, Value and Promised Speed of Broadband Connections

What is the median cost for broadband in your area, and how does it compare to others? Access the data and see for yourself at NetIndex.com

SEATTLE--(BUSINESS WIRE)--OoklaTM (www.ookla.com), the global leader in broadband network diagnostic applications, today announced that it has expanded Net IndexTM to include Value and Promise indices. The new Household Value Index compares and ranks consumer broadband value around the globe and close to home, allowing the public to evaluate and compare median cost per megabit per second (Mbps) for a given location. In addition, this new index attempts to show the relative cost of broadband in various countries by using GDP per Capita as a proxy for average income.

"Based on more than one billion test results from Speedtest.net and Pingtest.net, Net Index is the most comprehensive and powerful online resource in the world. Moving forward, we'll continue to update and add information that can help people make more informed broadband decisions."

The Household Promise Index shows the median ratio of actual download speed to the download speed subscribed to ("promised speed"), allowing consumers to judge the ability of service providers to meet expectations. This data is based off of hundreds of thousands of recent survey and test results from Speedtest.net.

"The new data integrated into Net Index gives the world access to information that has never been made public before. For the first time ever, you can directly evaluate the cost of broadband around the world, or in your area, and see exactly how well the providers in those areas are fulfilling their promises to end-users," said Mike Apgar, co-founder and managing partner of Ookla. "Based on more than one billion test results from Speedtest.net and Pingtest.net, Net Index is the most comprehensive and powerful online resource in the world. Moving forward, we'll continue to update and add information that can help people make more informed broadband decisions."

Updated daily and freely open to consumers, academic researchers, industry and government representatives, Net Index includes current and historical global metrics for broadband download and upload speeds, broadband quality, broadband value, broadband promise, and ISP performance rankings. All of the data is based on testing and end-user insight gleaned from more than one million daily visitors to Ookla's immensely popular Speedtest.net and Pingtest.net sites.

As of October 3, 2010, the Household Value Index shows the global cost of broadband at $4.36 USD per Mbps, with the top five countries in terms of Relative Cost of Broadband being Luxembourg, United Kingdom, Sweden, Norway and Denmark - the United States ranked 12th at 1.21% of GDP per Capita or $46.75/month. Comparing several U.S. States shows South Dakota ranks first at $2.91 USD per Mbps, New York ($4.22) ranks 8th, Washington State ($5.44) ranks 15th and California ($5.80) ranks 19th, with Alaska ranked 51st at $16.77 USD per Mbps.

As of October 3, 2010, the worldwide Household Promise Index shows that globally, providers are delivering 87.25% of promised service speeds, with the APEC at 85.67%, the EU at 84.83%, the OECD at 83.24% and the G8 at 80.28%. In addition, the top five countries are Republic of Moldova (110.26%), Lithuania (99.13%), Russia (98.86%), Slovakia (98.74%) and Ukraine (97.80%), with the United States at number 11 (93.00%)

For complete information on how all the Net Index indices are compiled, please visit http://www.netindex.com/about/. Ookla also plans to release other enhancements to Net Index around mobile performance later this year.

About Net Index

Net Index provides averages and details around consumer broadband upload and download speeds, as well as an overall measurement of connection quality based on key criteria including ping, jitter and packet loss. Ookla conducts more than one million speed and quality tests daily, primarily through its Speedtest.net and Pingtest.net sites, and has completed well over one billion tests to date. The popularity of these sites (Speedtest.net is ranked in the top 1000 global sites based on traffic) makes the Net Index data offering the richest and most comprehensive information ever compiled and released regarding broadband statistics. It features current and historical global metrics, and details and ranks regions, countries and cities worldwide, with specific metrics for the United States.

About Ookla

Ookla is the global leader in broadband speed testing and web-based network diagnostic applications. The company's test engines and methodologies set the broadband industry's standards for popularity, ease of use and the subsequent development of relevant statistical data. Through application development and licensing, Ookla services almost every Internet Service Provider in the world, and its solutions have been translated into 26 languages for use by thousands of small businesses and Fortune 500 companies such as Cisco, Comcast, Nokia, Reuters, Speakeasy, Time Warner Cable and Vonage. More than a million tests a day are completed with Ookla's numerous free diagnostic tools including Speedtest.net, the leader in measuring broadband connection speed. Founded by Internet and telecommunications veterans in 2006, Ookla has offices in Seattle, WA and Kalispell, MT. For more information, please visit http://www.ookla.com or follow the company on Twitter @TeamOokla.

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