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ITA Software and StudentUniverse.com Provide Travelers With Fast Access to Low-Cost Airfares

Tech-Savvy Students and Young Travelers Benefit From an Advanced, Efficient Online Travel Experience

CAMBRIDGE, Mass.--(BUSINESS WIRE)--ITA Software, Inc., a leading provider of innovative solutions for the travel industry, today announced that StudentUniverse.com has fully integrated ITA's QPXTM airfare pricing and shopping solution with its online platform to provide members with fast and easy access to low-cost airfares. A leading online student, youth and faculty travel provider, StudentUniverse.com now has a more advanced solution to ensure a positive online shopping experience that translates into long-term customer loyalty.
"StudentUniverse.com was committed to modernizing its existing platform and took the necessary steps to make the implementation as rapid and as smooth as possible - an accomplishment we are extremely proud of"
"We wanted a dynamic technology partner that will help us take our business to the next level -selecting ITA Software was a big part of that decision," said Atle Skalleberg, executive vice president, StudentUniverse.com. "ITA will play a key role in StudentUniverse.com's goals for expanding our customer base and offering a more rewarding travel shopping experience with rapid response times, flexible search capabilities and remarkable results. Thanks to outstanding cooperation between our team and the ITA team, we achieved our integration goals in record time and created the necessary foundation for continued growth."

The largest online student travel agency in the world, StudentUniverse.com works directly with its more than 35 airline partners to broker deals specifically for college students, faculty and travelers aged 18-25 (youth travel). StudentUniverse.com sought a partner to modernize its platform to improve its scalability, reliability and ensure rapid query responses. Despite the complexity of the StudentUniverse.com fare solutions, which are a mix of multiple types of airfares with complicated rules to comply with student-only fares, the QPX integration was accomplished in an impressive and exceedingly short time of 25 days.

"StudentUniverse.com was committed to modernizing its existing platform and took the necessary steps to make the implementation as rapid and as smooth as possible - an accomplishment we are extremely proud of," said Gianni Marostica, chief commercial officer, ITA Software. "We look forward to continuing to work together to drive more innovative offerings for StudentUniverse.com and its customers."

About StudentUniverse.com

Launched online in 2000 as a travel agency exclusively for college students, StudentUniverse.com now also helps travelers 18-25 travel more and spend less. Through proprietary verification technology (to confirm student status) and exclusive airline deals, StudentUniverse.com connects students with discounted airfares and other travel deals. Every year millions of young travelers visit StudentUniverse.com to plan their next adventure.

About ITA Software, Inc.

ITA Software (www.itasoftware.com) is a leading provider of innovative solutions for the travel industry. ITA's QPX, a comprehensive airfare shopping system, is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways, and others. ITA is now offering a completely new airline passenger reservation system to improve the customer experience. On July 1, 2010, Google announced an agreement to acquire ITA Software. ITA was founded by computer scientists from MIT and is headquartered in Cambridge, Mass., USA.

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