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Four Ways CFOs and Investor Relations Can Use Social Media

What does the SEC say about social media?

In April 2013, the SEC made it clear that social media sites like Facebook, Twitter, and others were appropriate means to release investor information as long as it complied with Regulation Fair Disclosure. Referred to by insiders as “Regulation FD,” digitally minded CFOs and investor relations teams are allowed to share key information on social media sites “so long as investors have been alerted about which social media will be used to disseminate such information.”

What to expect from this article:

  • How are CFOs looking at social media?
  • How can IR be engaged in a social media presence?
  • How do you develop a social media strategy?
  • How do you tightly control a social media presence without restricting creativity?
  • How do you get compliance involved in social media?
  • How do you release information simultaneously to help comply with Reg FD?

Social media becomes commonplace for IR

  • How are CFOs looking at social media? 
  • How can IR be engaged in a social media presence?

 

According to Edelman, social media for investor relations is moving from marginal to mainstream. The SEC ruling has provided clarity where there was previously just mystery, giving IR communities the confidence they needed to go where investors are already spending their time.

52% of institutional investors use social media as part of their research process and the vast majority of these respondents indicates that it has influenced their investment decisions at least occasionally. – National Investor Relations Institute June 2013 Report

Appearing as a leader on social media can also be appealing to investors. By sharing industry information, investors will not only understand more context around a company’s business, but will also help investors better understand the investment opportunity.

Four things SimplySocial can do to help:

As you explore social media from the investor relations perspective, many of you will be doing it for the first time. The good news is, you’re not alone.

Almost half (49%) of respondents who do not currently use social media for IR plan to reassess the issue within the next 12 months. The recent SEC guidance on the topic is a driving factor in determining reassessment. – National Investor Relations Institute June 2013 Report

Getting everyone on the same page with a new initiative can be daunting. Social media is a group effort, and numerous people are usually involved in compliance and IR efforts. Here are four ways SimplySocial can help you collaborate on your social media presence with everyone on your team (without making your head explode):

#1. Develop your strategy

  • How do you develop a social media strategy?

 

Plan content well in advance to be prepared for whatever lies ahead. Your whole team can now get insights into your social media strategy. No more guesswork around wondering what to post!

Strategy


Calendar

>> Request a demo to see content review in action <<

 

#2. Streamline content approval and scheduling

  • How do you tightly control a social media presence without restricting creativity?

 

Work together with your entire team in one place. Each piece of content starts as a draft, allowing individuals to contribute their thoughts and ideas. Content can only be published after moderator review and approval.

Content Screen

Content Dialoge

>> Request a demo to see social media compliance in action <<

 

#3. Get compliance engaged

  • How do you get compliance involved in social media?

 

Move beyond e-mails and meetings by getting compliance engaged from the very beginning. Easily assign tasks to members of your team to verify content, submit content ideas of their own, or fact-check information that’s scheduled for release. Content can be approved in realtime, preventing snags that delay the publishing process.

Tasks

>> Request a demo to see social media compliance in action <<

 

#4. Release information simultaneously

  • How do you release information simultaneously to help comply with Reg FD?

 

Regulation FD is designed to help keep investors informed. You can use SimplySocial to make sure information posted on sites like Facebook, Twitter, and LinkedIn are posted simultaneously.

Simultanious Release

>> If this looks interesting, request a demo to learn more <<

 

Be smart, be social with SimplySocial

Social media technologies are now near ubiquitous. While many struggle with content, compliance, and collaboration, SimplySocial can help alleviate those concerns. Get in touch to see how we can help your IR, compliance, or marketing team engage in social media in a whole new way.

Author: Tyler Arnold
Tyler Arnold

Co-founder & CEO, Tyler assists with key accounts, business development, and key talent acquisitions as SimplySocial grows its presence around the world.

 

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