Realtor.com Goes Global With Launch of International Site
Today the National Association of Realtors®, and Move, Inc. (NASDAQ: MOVE), the leader in online real estate and operator of Realtor.com, extended the lead of Realtor.com as the world's largest online destination for real estate listings with the launch of the Realtor.com International web site.
Available at www.Realtor.com/International, the new site delivers the 4.4 million1 for-sale property listings displayed on Realtor.com to buyers across the globe, as well as residential properties fed to the site by foreign content providers. At launch, Realtor.com International will feature residential real estate listings from Brazil, Bulgaria, Croatia, France, Italy, Portugal, Romania, Serbia, Slovakia, and Spain. The Realtor.com International site can also be accessed from the homepage of Realtor.com.
In the past three months, nearly 2.6 million international visitors searched for U.S. real estate on Realtor.com2 . The top five countries where searches originated from are Canada, the United Kingdom, Germany, Australia and India3.
"Increasingly, more and more Realtors® are working with international clients who want to buy property in the U.S. and the new Realtor.com International web site will not only allow Realtors® to offer their expertise and knowledge to a broader audience, but will also bring buyers and sellers together across the globe," said NAR President Ron Phipps, broker-president of Phipps Realty in Warwick, Rhode Island. "Foreign buyers understand the value of owning a home in the U.S. and can rely on a Realtor® because of their global perspective and understanding of different cultures and real estate practices. This collaboration with Move is just one of many ways Realtors® can expand and grow their business globally."
To help international and foreign-born buyers as they search for U.S. residential real estate, the new Realtor.com International search experience delivers enhanced translation options in 11 languages including Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish. The site also features easy-to-use currency and dimension converters available on all pages.
"The U.S. continues to be a top destination for international buyers from all over the world, and Realtor.com remains a natural choice for international buyers because we offer the largest, freshest and most accurate collection of property listings available online," said Realtor.com President, Errol Samuelson. "In recent years, foreign buyers have increasingly become interested in owning real estate in the United States. Like millions of U.S. consumers, they trust the Realtor.com brand to help them connect with Realtors® and find the property that's right for their needs. Opening up the world of real estate on Realtor.com to include an international search experience is a natural evolution of our offerings at Move. We're very excited to help hundreds of thousands of Realtors® grow their businesses beyond U.S. borders as they connect with international buyers."
NAR's 2011 Profile of International Home Buying Activity reports the U.S. remains a top destination for foreign buyers with international purchases surging $16 billion in the last year. According to the survey, total residential international sales last year in the U.S. equaled $82 billion . Total international sales were split evenly between non-resident foreigners and recent immigrants.
International buyers of U.S. residential real estate came from 70 countries; the top five (Canada, Mexico, China, U.K., and India) accounted for 53 percent of all transactions from March 2010 to March 2011. Most states in the U.S. had at least one international transaction, while Arizona, California, Florida, and Texas-accounted for 58 percent of all U.S. residential transactions completed by international buyers. Proximity to the home country, the convenience of air transportation, and climate and location are the most important considerations to international buyers.
Presentations for international content providers interested in learning how to feed their listing to Realtor.com International will be held at the 2011 REALTORS® Conference and Expo in Anaheim, California, November 11 through 14.
ABOUT MOVE, Inc.
Move, Inc. (NASDAQ: MOVE) is the leader in online real estate with over 20.3 million visitors to its online network of websites within the Realtor.com Real Estate Network. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official website of the National Association of REALTORS®; MortgageMatch.com, Moving.com; SeniorHousingNet; ListHub; and TOP PRODUCER Systems. Move, Inc. is based in Campbell, California.
REALTOR.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ: MOVE) and is the official Web site of the National Association of REALTORS®. Ranked as the #1 homes-for-sale site, REALTOR.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 11.3 million consumers in September 20116. Agents and companies have the power to customize REALTOR.com® resources to maximize their brand and productivity.
ABOUT NATIONAL ASSOCIATION OF REALTORS®
The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
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Information about NAR is available at www.realtor.org. This and other news releases are posted in the News Media section.
1Residential property listings available for sale and rent on Realtor.com , October 2011
2Omniture Site Catalyst for July, August and September 2011
3Omniture Site Catalyst for July and August 2011
4For the year ending March 2011, 2011 Profile of International Home Buying Activity, National Association of Realtors®
5 2011 Profile of International Home Buying Activity, National Association of Realtors®
6 comScore Media Metrix , September 2011
Posted: November 3, 2011