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Benjamin Moore to transform local homeless shelter with colorful paint makeover

Bean’s Café Is Among 51 U.S. Shelters Getting A Free Color Makeover

Makeover debuts November 8, courtesy of Benjamin Moore, United States Conference of Mayors and volunteer painters

Anchorage Mayor Dan Sullivan to welcome facility’s new look

(Anchorage, AK—NOVEMBER 1, 2011)—The uplifting emotional impact of color will debut in Anchorage November 8, 2011 as Benjamin Moore Paints brings “Color Care Across America,” a paint color makeover program for shelters, to Bean’s Café. The facility is among 51 chosen by the United States Conference of Mayors (USCM) to undergo the chromatic transformation that a crew of volunteer painting contractors from Hernandez Enterprises Inc., Campbell Painting and Magic Painting & Taping Inc. will tackle. Local retailer Curtis & Campbell also is assisting with the project, mixing and tinting the paint to be used.

The goal is to give the color makeovers to a shelter in each state plus one in Washington, DC, all within a 50-day period. “Color Care Across America” kicked off September 21st in Laredo, TX and Trenton, NJ, and is due to culminate in DC sometime in November, just before Thanksgiving.

"I want to thank Benjamin Moore and all of the volunteers who have so generously donated to this worthwhile project,” said Mayor Dan Sullivan, who will be joining the festivities at the newly-repainted Bean’s Café at 10 a.m. on Tuesday, November 8. “It’s gratifying to see our community partners invest in making spaces for our homeless neighbors brighter, cleaner and more uplifting. It is important to remember that the tools to comfort the homeless take many forms, from a hot cup of soup, to a warm pair of gloves, to paint rollers and brushes that provide color redesigns to local shelters. We are fortunate to live in a generous city, and to have good neighbors like Benjamin Moore who put words into action.”

Bean’s Café Executive Director, Jim Crockett, expressed his gratitude by saying, “This is the first time in 25 years that we have had a chance to invigorate the café, where our clients can enjoy a new spirit of community in a warm and uplifting environment.”

About Color Care Across America

According to Benjamin Moore director Carl Minchew, the Color Care program was inspired in part by President Obama’s call to service and also by the growing ranks of homeless. “It reflects the importance of forging partnerships between private enterprise and public service to find solutions for the kinds of issues that government no longer can afford to cope with alone.”

Tom Cochran, CEO & executive director of the United States Conference of Mayors (USCM), said, “The nation’s mayors are the first to understand the hardships facing families today and have made reducing homelessness one of their top priorities. With the failure of the national economy to rebound and the dwindling resources on the ground, many people are out of work and homeless --  and must turn to these shelters for help. That’s why we are pleased to be a part of this Benjamin Moore program. Color is powerful! If it can brighten lives and uplift the spirits of our neediest citizens, we are all for it.”

Bean’s Café in Anchorage and the other individual shelters that will undergo the color transformation were chosen through a competitive process that included a USCM review committee.

In further explaining Benjamin Moore’s decision to undertake Color Care, Minchew said, “Many hard-working families are experiencing the loss of their homes, and finding that the American dream of home ownership is fading. They are among the growing ranks winding up in shelters. It’s demoralizing, and in some cases, a de-humanizing condition that can break the spirit of any family. Then, of course, there are the hundreds of women and children seeking sanctuary from abusive households. The increasing demand from these growing populations is taxing and straining the organizations that offer emergency living. Obviously, there’s no simple solution to this troubling occurrence, but the aim of Benjamin Moore in launching ‘Color Care Across America’ is to bring attention to this situation while helping to improve the living environments for those who seek this basic human need of having a roof over their heads.”

With a promise to paint the interiors of shelters that are up to 10,000 square feet in size, Benjamin Moore is providing enough paint for bedrooms, common areas such as living rooms, dining rooms and recreation spaces, entries/foyers, hallways and stairwells. The company estimates that more than 3,000 gallons of paint will be put to use. In Anchorage, the job will use about 70 gallons of paint in a warm and inviting color palette. The walls will be painted in a rust Masada color contrasted with trims and doors painted in a pale Dunmore Cream, Ballet White, Pashmina taupe and Montpelier grey.

Minchew said the painting contractors will handle minor repair on walls, ceilings and trim to properly prepare the surfaces being painted. There’s a plan, as well, to leave behind a few extra gallons with brushes and rollers “in case residents, staff or volunteers feel inspired to spruce up other areas of the house that remain in need of a coating.”

The Color Care program is also underway in Canada, where a shelter in nine provinces is getting a color makeover, as well.

About Bean’s Café

Since 1979, Bean’s Café has maintained a center where the hungry and homeless are provided hot, nutritious meals, a warm and safe day shelter and information as well as referral assistance to health and human service programs.  The organization targets the poorest people in the Anchorage community:  the street people, the homeless, the chronically mentally ill and the needy elderly.  Bean’s Café also serves families in temporary crisis and the seasonally unemployed – and assists various local agencies in the feeding of children.  Bean’s Café exists to provide the most basic of human needs without discrimination or cost to anyone requesting assistance.

Join Color Care Across America on Facebook

To track the progress of this program, please visit the Color Care Across America tab on the Benjamin Moore Facebook: http://apps.facebook.com/bm-colorcare.

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