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Wizzard Media Expands its Podcast Apps to Work With Android Phones

PITTSBURGH--(BUSINESS WIRE)--Wizzard Media (NYSE Amex: WZE), the world’s leading podcasting network, today announced the availability of their popular Podcast Apps in the Android Marketplace, signaling immediate expansion to support the Android platform. The newly launched Apps, priced on average at $2.49, are companion Apps for top video podcasts, which in the past were only available through iTunes and Apple’s App Store.

“We are very excited to launch the next step in our mobile media monetization efforts for our podcast publishers and we believe Wizzard is very well positioned for the mobile entertainment lifestyle shift currently taking shape”

The Android version of Wizzard’s podcast Apps are compatible with all devices running Android OS 1.6 or higher, including popular phones from Sony, Samsung, Motorola, T-Mobile, LG, HTC and Dell. See a brief video demonstration of the new podcast App here. According to stats from Google, Gartner and Canalys - there are now over 50 million activated Android phones up from just 8.5 million at the end of 2009 - growing at a pace of over 200,000 new activations each day.

Management believes this expansion to the Android platform will increase network downloads and unique audience counts while driving new customers to Wizzard’s podcasting services. Apple’s App Store and Google’s Android Marketplace are considered by most to be the two most prominent App stores in the industry.

Wizzard aims to convert the 700 Apps it currently offers through Apple’s App Store to also be available in the Android Marketplace over the next two months, in time for the post Christmas sales jump from the surge in new devices hitting the market. The standard base-price for the Podcast App for Android will be $1.99, with additional features, paid in-App upgrades and ongoing subscription packages offered in the near future. Revenue from downloadable mobile Apps is predicted to surge from $6.8 billion worldwide this year to $29.5 billion by 2013, according to the research firm Gartner Inc.

Among the first of Wizzard’s podcast Apps now live in the Android Marketplace include: YOGAmazing - Yoga Video App, Fastpitch Softball TV, iGod Today with Father Mike (Vatican), Driving Sports TV, Alaska HDTV - Travel Guide, IN-SEAtv, Brini Maxwell, Tiki Bar TV, Bringing Disneyland Home, Shobiz Newsy News, Pod Surf TV, Learn CS with Terry White, Hawaii Surf Session Report, Lynchland - Liam Lynch App, UVTV – Music Video App and Cali Lewis – Tech News Video.

“We are very excited to launch the next step in our mobile media monetization efforts for our podcast publishers and we believe Wizzard is very well positioned for the mobile entertainment lifestyle shift currently taking shape,” says Chris Spencer, Wizzard Media CEO. “With the Podcast App for Android, our publishing clients can reach a new audience base and get paid for their creativity and hard work. It is Wizzard’s mission to become the leading mobile content distribution and monetization service for the serious mobile content publisher by providing state of the art distribution services, unique monetization solutions and compelling audience engagement experiences.”

Cisco Systems reports that global mobile data traffic is now growing 2.4 times faster than global fixed broadband data traffic—in the last year alone. Cisco anticipates that smartphones and laptop air cards will drive more than 90% of global mobile traffic by 2014—by that time, over 400 million of the world’s internet users will access the web solely via mobile connection. Consumer interest is surging in emerging markets such as India, China and South Korea. Demand and availability for podcasts is growing in these emerging markets as Apple added 67 new countries to Podcast iTunes bringing the total to 90 countries overall and Google added new countries and territories to its reach growing to over 64 countries. Blackberry recently launched a podcast initiative of which Wizzard was a significant content provider.

Video demo: http://www.youtube.com/watch?v=JauKW67N9U0

About Wizzard Media:

Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, Usher, NPR and more than 16,000 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales. In 2009, the Wizzard Media Network received over 1.4 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iPads, iTunes, Blackberrys, Zunes and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at www.wizzardsoftware.com/media, email us at contact@wizzard.tv.

Legal Notice

Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.

iPod, iPad, iPod Touch, iPhone and iTunes are all registered marks or trade names of Apple, Inc. Zune is a registered mark of Microsoft. Blackberry is a registered mark of Research in Motion. Android and Android Market are trademarks of Google.

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