The Media is The Message: Giving a Voice to Sustainable Fisheries in the Age of Social MediaJuneau, Alaska - Social media is kind of cool. It's often chaotic, confusing and complex. But for the seafood industry - which depends on access to public resources and therefore public and political goodwill - it's vital to understand how to use social media tools effectively. This year the Marine Conservation Alliance is bringing together the social media and creative professionals, who helped build and maintain the SeaAlliance social media campaign, as well as noted industry journalists, to help Fish Expo attendees understand how to use these influential communications channels.
Recent internet use survey data shows that people now spend almost 25% of their time viewing video-based material ... and only about 4% of their time using email. Our culture is rapidly changing the manner in which it consumes information, and it is important for seafood business and industry leaders to understand these trends.
Panelists for "The Media is The Message" include Hal Bernton of the Seattle Times; Monique Elwell of Conversify, the company responsible for the development of the SeaAlliance internet infrastructure; Steve Minor of Waterfront Associates, whose team has developed all of the graphics, videos and other creative materials for the SeaAlliance campaign; and Alexandra Gutierrez of Unalaska Community Broadcasting in the Aleutian Islands.
Please plan on attending this important session during Pacific Marine Expo (aka Fish Expo), at the Qwest Field Event Center at 800 Occidental Avenue South near Safeco Field. The presentation is from 9 to 10AM on Thursday November 18 in room C3, West Hall, Concourse Level.
More information on the Marine Conservation Alliance and the SeaAlliance campaign is available at:
The Juneau-based Marine Conservation Alliance is a coalition of seafood processors, harvesters, support industries and coastal communities that are active in Alaska fisheries. The MCA represents approximately 75 percent of the participants in Alaska shellfish and groundfish fisheries and promotes science based conservation measures to ensure sustainable fisheries in Alaska. For more information, click on http://www.marineconservationalliance.org/
Posted: November 12, 2010
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