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Mobile Migration Methods

Mobile Migration Methods

Last year, the Matanuska-Susitna Convention and Visitors Bureau (Mat-Su CVB) made a well-calculated move by launching a separate website—Alaskavisit.mobi—to cater specifically to smartphone users. Visitors connect seamlessly through the main site at Alaskavisit.com, which detects their mobile device platform and redirects them to a modified version of the content. The mobile site ties directly into the database of the main website, and visitors hardly notice they’re browsing a different web address. “We wanted responsive design,” says Mat-Su CVB Marketing and Communications Manager Casey Ressler.

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