KTUU-TV Launches “Airwave”, Alaska’s First Live Streaming App for Local Newscasts
Anchorage, AK – KTUU-TV today announces the launch of Airwave, a groundbreaking new mobile application that allows users to live stream all Channel 2 News newscasts and special reports. The application also features an “On Demand” function which automatically stores news broadcasts and special reports for up to seven days, giving users unparalleled access to Channel 2 News’ award-winning broadcasts. Airwave is available as a free download on Apple iOS and Android smart phones and tablets. It can be found by searching for “Airwave” or “KTUU” in the appropriate app store. Live streaming on the application, which is powered by Syncbak, is available to viewers anywhere that Channel 2 News is broadcast on television.
For KTUU-TV, Airwave marks a continued push into the digital news frontier. In addition to being Alaska’s dominant broadcast news outlet, KTUU has produced one of Alaska’s most-visited websites, KTUU.com, and developed market-leading mobile applications for news and weather. Channel 2 News Director Tracy Sabo says Airwave is a natural addition to KTUU-TV’s digital portfolio given today’s multi-media approach to journalism. “We define ourselves by the accuracy and quality of our journalism, and also by our ability to meet the needs of our audience. Whether it is breaking news or in-depth storytelling, timely and accurate information has the ability to strengthen communities. Airwave literally puts our broadcasts into people’s hands, and that’s a powerful instrument for all news consumers in Alaska.”
Airwave differs from so-called “TV everywhere” devices and platforms offered by cable and satellite operators due to the fact that it is a free service. “People want access to content on their terms – when they want it and where they want it, and Airwave delivers that access to Channel 2 News,” says Andy MacLeod, President and General Manager of KTUU-TV. “It’s a win for the consumer, and for our advertisers who will reach more viewers when the tablet and smart phone audience is tallied along with traditional television viewership by Nielsen Media.” Nielsen Media Research, which tabulates broadcast ratings for local markets, allows on demand newscasts to be included in viewership totals for up to three days after they initially air. Upon rollout, Airwave’s content will primarily focus on Channel 2 News and it’s award-winning newscasts and special reports. However, Airwave users will also have immediate access to “Katie”, KTUU’s popular afternoon talk show featuring Katie Couric. KTUU-TV expects to add additional programming as Airwave grows to meet consumer preferences.
KTUU-TV’s mission is to tell Alaska’s story. The station’s early beginnings date back to 1953. Over the ensuing six decades, the station has built a reputation of excellence as Alaska’s most watched news source, producing more than 22-hours of news, weather and sports content each week on television. Online, KTUU.com has become a digital news leader, and Channel 2’s news and weather applications are May 24, 2013 KTUU-TV on the leading edge of mobile journalism in Alaska. Nielsen Media Research shows that Channel 2 News products reach more than 80-percent of adults in Alaska who watch local news in a week, and more than 75-percent of those viewers watch Channel 2 News exclusively. That strong reach and brand loyalty are augmented by added broadcast distribution to the state’s capital of Juneau and more than 244 rural communities throughout Alaska.
Posted: May 29, 2013