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J.D. Power and Associates Study Ranks Alaska Airlines Highest in Traditional Network Carrier Satisfaction Rankings for Sixth Straight Year


SEATTLE — Alaska Airlines ranked highest in airline customer satisfaction among traditional network carriers for the sixth consecutive year by J.D. Power and Associates in its 2013 North America Airline Satisfaction StudySM. The airline also ranked highest in J.D. Power and Associates' annual segment rankings between 2008 and 2012.

"We're honored to receive this prestigious recognition from our customers," said Alaska Air Group President and CEO Brad Tilden. "Receiving this award six years in a row is a credit to the 13,000 Alaska Airlines and Horizon Air employees who show their dedication to our customers every day and on every flight."

In the annual survey, Alaska Airlines ranked highest in six of the seven measures ranked by travelers, including cost and fees; reservation; check-in; flight crew; aircraft; and boarding/deplaning/baggage.

J.D. Power and Associates' 2013 North America Airlines Satisfaction StudySM is based on responses from more than 11,800 passengers who flew on a major North America carrier between April 2012 and March 2013. The study measures overall customer satisfaction based on performance in seven measures (in order of importance): cost and fees; flight crew; inflight services; aircraft; boarding/deplaning/baggage; check-in; and reservation. Traditional network carriers are defined as airlines that operate multi-cabin aircraft and use multiple airport hubs. Read the official J.D. Power release at www.jdpower.com.

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves 95 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines Newsroom at www.alaskaair.com/newsroom.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media, and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on airlines, hotels and rental car reviews and ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDpower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

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