Nerland Agency Wins Northwest Addy Awards
(ANCHORAGE, Alaska) The campaign created to build awareness of the Pick.Click.Give. program won gold and silver District XI ADDY® Awards for Nerland Agency Worldwide Partners. The gold-winning YouTube video qualifies the campaign for entry into the national ADDY® Awards, the world's largest and arguably toughest advertising competition, honoring creative excellence.
The winning categories:
- Gold- Public Service broadcast/electronic TV
- Silver- Public Service campaign mixed/multiple media
The Rasmuson Foundation hired Nerland Agency to promote Pick.Click.Give, in collaboration with a team that included Kathy Day Public Relations; Conversify; and Foraker Group, with Suzanne Lagoni (consultant). The program encourages Alaskans who submit their application online to donate all or part of their Permanent Fund Dividend to the charities of their choice.
"An ADDY® is one of the advertising industry’s highest accolades, and we're truly honored to receive these awards," said Karen King, president of Nerland Agency. "It’s especially gratifying to be acknowledged for a campaign focused on motivating positive behavior change to make our state a better place for everyone."
About Nerland Agency Worldwide Partners:
Nerland is a full-service, globally connected, agency with strong Alaska roots, skilled at brand development, advertising, media planning and buying, public relations, Web and interactive design, and experiential and social media. Nerland has more than 30 years of experience developing brand identity, enhancing corporate image, improving public awareness, and increasing sales for its clients. For more information, visit Nerland.com.
About American Advertising Federation:
The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. District XI includes Alaska, Idaho, Montana, Oregon, and Washington. The national ADDY® competition is held in Washington D.C. on May 7th and 8th. It is the only creative awards program administered by the advertising industry for the industry. For more information, visit aaf.org.
Posted: May 6, 2010