Michelle, Cika and Amy Sparks of ArXotica – Debut Their Healthy Skin Botanical …… and On Agenda for TEDx Anchorage
ArXotica principals, Michelle, Cika and Amy Sparks will be in Anchorage March 17th-19th to
debut their new line of Arctic Botanicals. During their visit, scheduled interviews with media
and/or corporate customers will be taking place.
Arxotica's high-end botanical product line will debut next week with "Quyunglii," which means
"the potent one" in their mother's Cup'ik language. Quyunglii is a serum made from crowberries,
fireweed, and arctic sage, all hand gathered from the tundra wilderness.
You may remember Amy, Michelle and Cika Sparck as two-time Alaska Marketplace
The Yukon-Kuskokwim Sparck sisters launched their skin care line during the 2009 Alaska
Federation of Natives Convention in October. You may also remember that they kicked off
Global Food Alaska 2007 with a spine tingling talk, "The Opportunities of Alaska".
These businesswomen have been inspired by the natural resources of their region, including their
people and culture. While they are seeking a limited number of exclusive customers for
Quyungilii (anti-aging serum), they also hope to identify future market partners that can benefit
and help share the unique story of their region, culture and product.
The Sparck triplets grew up in Bethel and spent summers and holidays in Chevak, a small village
on the northwest border of the Yukon-Kuskokwim Delta. Michelle, Amy and Cika picked berries together on the tundra of Kokechek Bay and the Kuskokwim tributaries. Traditional use of these materials included homeopathic remedies and skin treatments.
Now the three women run a business they believe will introduce Yup'ik / Cup'ik inspired skin
care products that will become a preferred part of a niche market for socially responsible high end consumers. By highlighting a new market interest for exotic anti-oxidant source material in
Western Alaska, the sister's hope to help diversify the region's economy. The sisters have also
designed a mid-priced range of toiletries and soaps.
You Tube Video Link: http://www.youtube.com/watch?v=3x5ks8JTiUM
About Michelle Sparck
Michelle (Macuar) Sparck grew up in Bethel and is a member of Chevak's Qissunamiut Tribe.
While attending the American University in Washington, D.C., Michelle worked for the Alaska
Delegation on Alaska Resource and social service issues. With Senate and House experience,
Michelle returned home to work for the Association of Village Council Presidents and a number
of regional and statewide tribal organizations throughout the years. Five years after first winning
a series of seed money from the Alaska Federation of Natives' Alaska Marketplace competition
modeled after a World Bank program to spark entrepreneurial ideas in developing nations, or in
this case, off-the-grid Alaska, Michelle, along with her triplet sisters Cika and Amy, are utilizing
traditional gathering knowledge to produce a high-end skin care line, cosmetics and toiletries.
Launching their debut product this month, an Anti-Aging Skin Serum from their premier
Quyung-lii Line (The Potent One,) this Alaska Native family owned and operated company
attempts to bring about innovative economic development in harmony with the Yup'ik / Cup'ik
traditional way of life. It is Applied Subsistence in the marketplace with 100% resource utility.
Michelle, Cika and Amy Sparks of ArXotica will be a featured speaker at TEDx in Anchorage
Saturday, March 19th at the Alaska Center For Performing Arts.
TEDx is a program of local, self-organized events that bring people together to share their
passions. TEDx is based on the TED Concept (Technology, Entertainment, Design--elements that are shaping the future). Attendees have called it “the ultimate brain spa.” At international TED events, the diverse audience of CEOs, scientists, creatives, philanthropists is almost as
extraordinary as the speakers, who have included Bill Clinton, Bill Gates, Jane Goodall, Frank
Gehry, Paul Simon, Sir Richard Branson, Philippe Starck, and Bono. TED is an annual event
where some of the world’s leading thinkers and doers are invited to share what they are most
At the Anchorage seminar, the Sparks sisters will speak on developing their business from
their rich Yupik culture and the bounty of Alaska’s natural/wild ingredients. The theme of
this year’s event is Livable Communities & the Human Condition -- Alaska's Story and they will
be joined by other featured speakers, Aaron Cooke of the Cold Climate Housing Research Center in Fairbanks, Evan Cutler a partner in Advanced Market Systems, Inc., Scott Goldsmith a Professor at the Institute of Social and Economic Research, Diane Kaplan the President of the
Rasmuson Foundation and Dr. Alex Hills of Carnegie Mellon University and Amy Petit of the
Alaska Division of Agriculture. TEDx is free to the public, with limited seating. Registration is
required. Register Here. United StatesTEDx will be held Saturday, March 19 from 10 a.m. to 5
p.m., with a reception following. The location is the Sydney Laurence Theatre, Alaska Center for the Performing Arts, 621 W. 6th Ave., Anchorage.
GFC's (Global Food Collaborative, LLC.) role is to directly support our professional membership by better connecting them to each other and to other strategic companies and technologies -- all for the purposes of a world-class industry. Global Food Collaborative, LLC is a corporation based in Anchorage, Alaska. We are a private, for-profit, membership-based organization, established in 2004. GFC is intentionally structured outside of politics, government and non-profits to provide a consistent, sustainable, membership-driven business model for professionals in food, beverage and agri-products. GFC members are suppliers such as owners/operators and decision makers for food, beverage and agri-products companies, as well as their service providers such as transport, distribution, packaging and more. (Complete list + links are at GFC-Connect.Com) GFC members now include (as of 2010), commercial purveyors of food, beverage and agriproducts.
GFC-Connect is the latest service of GFC. It is on-line sourcing solution for commercial buyers
of food, beverage and agri-products. The on-line system confidentially connects members -
qualified buyers and independent suppliers and their supply chain partners. Our job is to make it
easier to source new products and locate new suppliers that meet buyer specifications.
Posted: March 9, 2011
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