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Anchorage Small Businesses Invited to Enter $60,000 “Extreme Marketing Makeover” Contest

The Berry Company Will Award Free Digital Advertising, Website Design and Marketing Services

ANCHORAGE, Alaska (February 22, 2011) - The Berry Company LLC, publisher of the ACS Yellow Pages, today announced an opportunity for small businesses to compete for nearly $60,000 in free print and digital advertising through its "Extreme Marketing Makeover" contest. The leader in online marketing and local lead generation, The Berry Company will award one national grand prize winner with a package valued at $60,000, including Berry's expert consultation, print and digital advertising, in-depth marketing metrics and analytics - all designed to deliver qualified local leads to the business.   Additionally, local Anchorage businesses will have a chance to win one of three packages valued at a total of approximately $37,000.

"We're on a mission to transform lackluster marketing into attractive, effective marketing," said Ray Carulli, Berry's regional director for Anchorage. "The 'beauty' Berry will deliver via our makeover is more than skin deep - we deliver effective print, web and search solutions that generate qualified leads. We encourage all small businesses to enter by simply letting us know why they deserve an Extreme Marketing Makeover."

To be profitable in today's economic environment, it's vital for small businesses to make smart marketing choices. The Berry Company understands that many small businesses just don't have the resources or in-house knowledge to build effective lead generation programs. The "Extreme Marketing Makeover" contest is an opportunity for Anchorage businesses to take advantage of the expert marketing help they need.

The Berry Company has been a trusted lead generation advisor to local businesses for many years as the publisher of the ACS Yellow Pages. In 2010, Berry transformed its business beyond its flagship print directory to a full-service agency providing a wide range of online advertising solutions designed to reach consumers whenever and wherever they're searching for local goods and services.

By entering Berry's "Extreme Marketing Makeover" contest, businesses will be eligible to leverage the agency's integrated suite of marketing solutions including:

·         Website Design that converts browsers into buyers

·         Search Engine Marketing that increases the visibility of companies online

·         Internet & Print Yellow Pages Programs that deliver measurable impact

·         Online Video Campaigns that illustrate services through polished presentations

To be eligible to enter, businesses must be located in Anchorage and have fewer than 100 employees. Entrants must submit a 90-second video or short narrative explaining why their company deserves an "Extreme Marketing Makeover" by April 1, 2011. For complete contest rules and entry details, call 907-272-4444 or visit www.BerryMeansBusiness.com/Makeover.

ABOUT BERRY

The Berry Company LLC is a wholly owned, indirect subsidiary of Local Insight Media Holdings, Inc. In addition to publishing leading print and Internet directories for approximately 120 local telephone companies across the country, The Berry Company provides a complete array of directory services, including sales, marketing, interactive sales support, ad design and composition services.

Since its formation 100 years ago, The Berry Company has offered exceptional service, local market expertise and a constantly expanding family of product offerings. For more information, please visit www.BerryMeansBusiness.com




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