Nerland Agency Awarded Agency of Record by Northrim Bank
(ANCHORAGE, Alaska) Nerland Agency Worldwide Partners has been named advertising agency of record by Northrim Bank. Nerland will handle brand strategy and advertising responsibilities for the Anchorage-based commercial bank which is committed to providing “Customer First Service” to Alaska businesses and consumers.
“The staff at Nerland Agency are experts at creating and building brands that resonate with Alaskans, ” said Blythe Campbell, senior vice president of marketing. “Because of their skill and maturity, we chose them to be our strategic marketing partners in positioning Northrim as the local business bank of choice.”
"At Nerland Agency, we had a powerful edge in understanding this client. When we set long-term goals for our business a few years ago, it was Northrim Bank who listened to our needs and put us in the right products to meet them. In a sense, we've already been working together for some time," said agency president Karen King. "We're looking forward to being on the same side of the desk again and working to grow their business.”
About Nerland Agency Worldwide Partners:
Nerland is a full-service, globally connected, agency with strong Alaska roots, skilled at brand development, advertising, media planning and buying, public relations, Web and interactive design, and experiential and social media. Nerland has more than 30 years of experience developing brand identity, enhancing corporate image, improving public awareness, and increasing sales for its clients.
About Northrim BanCorp
Northrim BanCorp, Inc. is the parent company of Northrim Bank, a commercial bank that provides personal and business banking services through locations in Anchorage, Eagle River, Wasilla, and Fairbanks, Alaska, and a factoring/asset based lending division in Washington. The bank differentiates itself with a "Customer First Service" philosophy. Affiliated companies include Elliott Cove Capital Management, LLC; Residential Mortgage, LLC; Northrim Benefits Group, LLC, and Pacific Wealth Advisors, LLC. In June 2009, Northrim Bancorp was added to the Russell 2000 Index, a subset of the Russell 3000 Index. Both indices are widely used by professional money managers as benchmarks for investment strategies.
Posted: March 31, 2010