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Mojofiti Begins Live Coverage of 2010 Iditarod in 28 Languages

Provides International Race Fans with Stories and Live Updates from the Trail

ANCHORAGE, Alaska--(BUSINESS WIRE)--MojofitiTM, a global network of people working together to break down language barriers, today announced it has begun international coverage of the 38th running of the annual Iditarod sled dog race in Alaska on its social network site, mojofiti.com. Mojofiti will feature stories and live updates from the trail, which can be viewed in 28 different languages, enabling race fans from around the world to easily follow the 1,100-mile race across Alaska's most challenging terrain.

"This truly is a global event followed by sports fans from all over the world, and we are excited to give them a chance to experience this amazing race in a more interactive way regardless of where they live or what language they speak."

Currently in Beta, Mojofiti.com is a unique social network featuring a global publishing platform where people can publish, share and interact with each other in 28 different languages. With the simple click of a button, Iditarod race fans from across the world will be able to view all of the stories, photos and videos posted during the race, interact and share comments, all in their native language.

"Seventy-one teams are entered in this year's Iditarod and more than a third of the mushers are from seven other countries and nine other states," said Alan Simon, founder, Mojofiti. "This truly is a global event followed by sports fans from all over the world, and we are excited to give them a chance to experience this amazing race in a more interactive way regardless of where they live or what language they speak."

In addition to covering the race spanning eight to 15 days, Mojofiti will be following two racers, Sebastian Schnuelle and Bruce Linton, featuring special reports from their race experience. Both veterans of the Iditarod, Schnuelle and Linton have stories of inspiration that set them apart from the 69 other teams. "Our team is excited about working with Mojofiti to update fans and supporters around the world," said Linton. Fluent in English, French and German, Schnuelle won the Yukon Quest, another 1,000-mile dog sled race last year and finished 2nd in the 2009 Iditarod. Linton is an insulin-dependent Type 1 diabetic that has successfully completed 12 marathons, three Ironman Triathlons, three Iditarod dog sled races and hundreds of other athletic events all while effectively managing his diabetes.

"While the Iditarod features a number of brave and accomplished athletes, we chose to follow Sebastian and Bruce during their run in this year's Iditarod because they are exceptional competitors with exciting personal stories of triumph worth sharing," said Alan Simon. "Sebastian's prior success in the Iditarod and Yukon Quest definitely makes him one of the favorites to win this year. And Bruce is an inspiration to people of all ages who live with illnesses but still manage to accomplish incredible feats. We are looking forward to following these competitors during their race across Alaska and sharing their stories with Iditarod fans from around the globe."

Mojofiti is using real-time language translation technology powered by a combination of both humans and machines to develop a variety of solutions that seamlessly enable people to communicate and collaborate with one another in their native language. Some of its solutions will focus on the needs of businesses and consumers while others will be geared toward having the convenience of real-time language translation anywhere, anytime.

Mojofiti maintains an open approach to its development efforts and is calling upon open source developers, translators, content designers, and creators to join the collaborative effort to further the technology advancement process and eliminate the language barrier.

About Mojofiti Inc.
Mojofiti Inc. is a company focused on building a truly global community by working together to break down language barriers. Mojofiti partners with any person or company with a desire to rally together to overcome this next frontier of the Internet so that all human beings worldwide can communicate without language barriers, for the first time in history. Mojofiti's team is currently developing and implementing a range of language-enabled technology solutions and platforms designed to promote collaboration, communication and global unity. For more information about Mojofiti, please visit www.mojofiti.com.

Mojofiti is a trademark of Mojofiti Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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