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The “Happiest 5k on the Planet” plans for thousands this weekend

Anchorage, AKThe Color Run, the largest event series in the nation, will be returning to Anchorage on June 28. The event will be held at Sullivan Arena and will begin at 8 am. Registration is open for individual runners and teams.  Bib pickup will take place at The Sports Authority on Old Seward Highway this Thursday and Friday from 10:00 a.m. until 7:00 p.m.

In 2014, The Color Run is introducing their new Kaleidoscope Tour. Kaleidoscopes demonstrate the beauty of motion and change. Whether it’s new runners getting ready for their first 5k, or seasoned athletes remembering what it feels like to just run for fun, the Kaleidoscope Tour will be an unforgettable event that will be filled with 5k magic. Participants can expect novel course attractions, fresh participant gear and new store merchandise.

Participation in, and buzz for, The Color Run has exploded since its debut in 2012 with more than 2 million "likes" on Facebook and more than 8 million views on YouTube. The Color Run has recently been featured on ESPN, Runner’s World, Sports Illustrated and Wall Street Journal, to name a few.

The Color Run visited over 50 cities in 2012 with more than 600,000 participants, a feat following their first event in January of that year. 2013 was a monumental year, launching more than 170 events with well over 1 million participants.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer.

The Color Run, a for-profit event management company, loves the opportunity it has to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for. The Color Run is thrilled to be working with the Boys & Girls Clubs of Alaska again in 2014.  This year, there are more opportunities to raise funds for Boys & Girls Clubs – Alaska through corporate sponsorships of “Color Zones” and vendor space in the festival area.  All interested persons should contact Jennifer Brown, Boys & Girls Clubs – Alaska Director of Development & Communications at jbrown@bgcalaska.org or call (907) 249-5407.

“Boys & Girls Clubs - Alaska is excited to be the charity partner for The Color Run Anchorage for the second year,” said Alana Humphrey, CEO of Boys and Girls Clubs – Alaska. “The Color Run has given us the opportunity to build positive public awareness of our programs - and the donation we receive as a partner is utilized to support our programs and is very much appreciated.  We are proud to be a part of an event that encourages people laugh, play and have FUN!”

“Color Runners,” vary in demographics and reasons for running. With no winners or official times, The Color Run caters to anyone – first time runners to professional athletes. Over 60 percent of Color Runners are first-time 5k runners and participate as a celebration and capstone of their healthy living accomplishments.

About The Color Run™

The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

About Boys and Girls Clubs

In every community, boys and girls are left to find their own recreation and companionship in the streets. An increasing number of children are at home with no adult care or supervision. Young people need to know that someone cares about them. Boys & Girls Clubs offer that and more. Club programs and services promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence.  Our three areas of focus are:  Commitment to Academic Achievement, Healthy Lifestyles, and Character & Leadership Development

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