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AMA Alaska - Professional Development Series


Social Media: Consequences of Doing it the Wrong Way 
Best practice guidelines are about as abundant as new social media sites. So how do you know you’re doing it right? It’s somewhat of a heated topic but we’re going to dive in at the June AMA Professional Development Luncheon. Thompson & Co. Public Relations’ Media Director Gary Scott will discuss building a brand presence or short-term campaign based on your organization’s needs.
Topics discussed will include:
  • Who’s the audience and where do we find them online?
  • How do we get them to engage?
  • What are the consequences?
Gary is an expert at identifying story angles and is constantly looking at the social media scene to ensure agency clients receive ink not only in traditional media outlets but also on blogs and social media sites. Gary leads account work for clients in tourism, telecom, economic development and health care.
Thank you to our Professional Development Series sponsor: Sockeye Business Solutions
  • Thursday, June 13th
  • Doors open at 11:30 for networking. Program begins at 12noon and will conclude at 12:45.
  • Alaska Pacific University / Carr Gottstein Building (campus map here)
  • Parking is free!
AMA Members and Students: $0
Register by emailing: events@amaalaska.org
Guests: $10
Register on our website on the events page
Bring your own lunch, or order a to-go lunch from APU. Your lunch will be availabe for pick-up prior to the lecture. Details on our website.


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