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Nerland Agency Wins Unprecedented Second National Silver Anvil Award


(ANCHORAGE, Alaska)-Nerland Agency Worldwide Partners received a Silver Anvil Award of Excellence from the Public Relations Society of America for its work on the Alaska Permanent Fund Dividend (PFD) charitable contributions campaign known as "Pick.Click.Give." The Silver Anvil Award acknowledges the very highest level of achievement and is the established icon of the "best of the best" public relations practices.

The Rasmuson Foundation hired Nerland Agency to promote Pick.Click.Give, in collaboration with a team that included Kathy Day Public Relations; Conversify; and Foraker Group, with Suzanne Lagoni. The program encourages Alaskans who submit their application online to donate all or part of their PFD to the charities of their choice.

"It's the second year in a row that we have been honored with a national Silver Anvil Award," said Karen King, president of Nerland Agency. "These back-to-back awards are a first in Alaska, making us particularly proud of this achievement, and grateful for the talented team that put this campaign together."

About Nerland Agency Worldwide Partners:
Nerland is a full-service, globally connected, agency with strong Alaska roots, skilled at brand development, advertising, media planning and buying, public relations, Web and interactive design, and experiential and social media. Nerland has more than 30 years of experience developing brand identity, enhancing corporate image, improving public awareness, and increasing sales for its clients. For more information, visit Nerland.com.

About the Public Relations Society of America (PRSA)
The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 110 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 302 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.
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