Boys & Girls Clubs Alaska Launches Great Futures Campaign to Advocate for Kids during Out-of-School Time
Nationwide Movement Redefines the Opportunity Equation for Kids by Elevating Need for Increased Access to Afterschool and Summer Programs
[ANCHORAGE, ALASKA] (July 31, 2014) – Boys & Girls Clubs – Alaska announces the launch of the Great Futures Campaign to mobilize the community in support of kids and empower today’s youth to achieve great futures. The local Clubs are joining Boys & Girls Clubs nationwide to redefine the opportunity equation for kids by elevating the critical role out-of-school time plays in a child’s development. Through the Great Futures Campaign, the organization seeks to ensure that every child and teen has access to a safe place after school and during the summer where they can build the knowledge, skills and behaviors to put them on the path for success.
The Boys & Girls Club Movement, national media and corporate partners, celebrities and supporters are uniting to launch an important moment in the organization’s history. On July 31, in Times Square in New York, we will issue a national call-to-action on the crises facing our kids and draw national attention to the critical importance of out-of-school time.
The National Media Campaign will include:
- At 8:30 a.m. EST, Good Morning America will do a feature segment on the Campaign and the important work of our Clubs.
- Pandora will interrupt ALL stations (rolling across time zones) at 3 p.m. with an audio and visual message. Currently, Pandora has 125M active listeners, and 3 p.m. is their prime listening hour.
- Facebook will promote our Campaign to 1 million fans on its nonprofit page.
- Maker Studio will share Great Futures Campaign messaging through Instagram and Twitter.
- Fox Sports will have an on-air shout-out, stage a homepage take-over with our digital disrupter, and engage their talent and personalities.
- Our PSAs will be broadcasted via Radio One, Regal Cinema, DirecTV, Time Warner Cable and Cox Communications.
- Bank of America, Coca-Cola, Disney and Sony Electronics will turn their billboards blue and showcase Campaign messaging in Times Square.
Every day, 15 million kids nationwide (1 out of 3) leave school with no place to go1, putting them at risk of being unsupervised, unguided and unsafe. During the summer, an alarming 43 million (3 out of 4) kids in America lack access to summer learning programs2, increasing their risk of learning loss and putting them at a disadvantage before the school year starts. The way a child spends their time after school and during the summer can significantly impact the path they take.
“When the nation prepares to go back to school this fall, Boys & Girls Clubs - Alaska wants to ensure out-of-school is part of the conversation. We’re taking a leadership role with the Great Futures Campaign to elevate the impact of out-of-school time, a critical, yet often overlooked, part of their day,” said CEO Alana Humphrey. “When school is out, no child should go unsafe or unguided. Through the Campaign, we are advocating on behalf of kids and convening public, private and nonprofit partners around our goal of ensuring all kids have access to a safe, engaging and productive place to go between school and home.”
A response to the crises facing America’s kids, the campaign is focused on reversing the most negative trends facing youth and the country:
- Today’s generation is estimated to be worse off than their parents3, the first in America’s history
- Our nation’s graduation rate ranks 22nd among 28 countries4
- Three out of 10 kids are obese or overweight5
- One in 5 American kids live in poverty6
Nationally, the issues have economic implications, costing as much as $209 billion in lost taxes and higher government expenditures over the lifetimes of those who fail to graduate7. Healthcare costs to treat health issues related to childhood obesity are $14.1 billion annually,8 and states spend an average of $7.1 million a day locking youth up in juvenile justice facilities9.
“Boys & Girls Clubs – Alaska has been serving the community with afterschool and summer programs for almost 50 years. During that time, we’ve seen the positive impact that occurs when young people have access to a safe place with caring adult mentors and enriching programs during out-of-school time,” said CEO Alana Humphrey. “We want today’s generation to be successful in school and in adulthood, to be healthy and active, and to develop strong character skills they need to become future leaders for our country.”
Boys & Girls Clubs reach kids most in need with outcome-driven programs designed to increase their performance in the areas of education, health and character development. Research shows that when kids attend the Club more frequently, the impact grows, so Clubs create a fun and engaging environment that keeps kids coming back. Goals for the Campaign include:
- Increase membership and access to Clubs for kids who need a safe place to go after school and during the summer
- Ensure successful transitions to middle and high school, and foster college- or career-readiness with 21st century skills
- Motivate kids to be healthy through nutrition and health education, more access to healthy foods, avoidance of risky behaviors and a lifelong commitment to fitness
- Engage youth in taking action in their community and the world, promote resilience, build character strength, and develop the next generation of America’s leaders
Boys & Girls Clubs – Alaska is asking the public to help the organization reach more kids and put them on the path to a great future. For more information about the Great Futures Campaign, follow Boys & Girls Clubs – Alaska on Facebook and Twitter (@BGCAlaska).
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
1) Source: National Center for Education Statistics, U.S. Department of Education, National Center for Education Statistics, U.S. Department of Education, January 2013, Afterschool Alliance, October 2009 2) Source: Afterschool Alliance, 2010 3) Source: Strauss, Rebecca. Remedial Education: Federal Education Policy, Renewing America Progress Report and Scorecard (New York: Council on Foreign Relations, June 2013) 4) Source: OECD (Organisation for Economic Cooperation and Development), Education at a Glance 2013, OECD Indicators 5) Source: National Center for Health Statistics (NCHS), Centers for Disease Control and Prevention (CDC) February 2012, and Ogden, C.L.; Carroll, M.D.; Kit, B.K. and Flegal, K.M. “Prevalence of Obesity and Trends in Body Mass Index among US Children and Adolescents, 1999-2010,” Journal of the American Medical Association, (February 1, 2012) 6) Source: U.S. Census Bureau Publication, September 2013 7) Source: Teachers College, Columbia University, Center for Benefit-Cost Studies of Education (CBCSE), 2007 8) Source: Trasande, L. and Chatterjee, S. “The Impact of Obesity on Health Service Utilization and Costs in Childhood,” Obesity, (2009) 9) Source: Justice Policy Institute (JPI) and Office of Juvenile Justice and Delinquency Prevention (OJJDP), Office of Justice Programs, U.S. Department of Justice, 2009 (JPI) and 2013 (OJJDP)
Posted: July 31, 2014