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"The Beer up Here" App Launches at Augtoberfest in Healy

Mobile Field Guide to Every Brewery and Beer in Alaska Available Now

Beer lovers, rejoice. The much-anticipated, Alaska-made iPhone application “The Beer Up Here” officially launches at 49th State Brewing’s Augtoberfest in Healy, Alaska Friday, August 2, 2013 and will be available to the public from the App Store.

The easy to use, ad-free app presents a simple, elegant interface that includes vital information on every brewery and beer in the state and high-quality photography of each brew.

Each brewery has a custom page that includes a list of their beers, hours of operation, and links to call, visit their website and open up directions in maps. Touch the name of any beer and detailed information appears: style, ABV, IBUs, color, malts, hops and adjuncts. Tap the screen again and a photo of the beer fades into view or scroll through a slideshow of photos of each beer. Keep track of beers you’ve tried and how you rate them using the iDrank feature.

“We have been hard at work this summer collecting data on all the beer in Alaska,” said creator and Alaska native JJ Tranquilla. “The app also includes links to important beer resources here in Alaska.” Anchorage Press blogger Dr. Fermento’s posts appear directly in the app, as well as links to see what your local alehouse has on tap, find the best places to buy local beer and where to pick up home brew supplies.

Think you’ve tried every beer in Alaska? Stay informed of new beer releases with The Beer Up Here. “We are committed to staying up to date by getting new brews in the app as soon as possible,” said Tranquilla. “This app was made in Alaska by Alaskans for beer lovers everywhere.”

The Beer Up Here was created by JJ Tranquilla, president and CEO of Pour Me Alaska, LLC, photographer and social media coordinator Erin Hooley and software engineer Brian Wotring, all of Eagle River, Alaska. The project was started in early 2013 under Pour Me Alaska LLC and aims to promote the safe enjoyment and appreciation of beer made in Alaska.

If you’d like more information about The Beer Up Here please visit our website and photo blog at www.thebeeruphere.com. To schedule an interview with JJ Tranquilla, please call 907.830.5301 or send an email to info@thebeeruphere.com.

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