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Viad Travel and Recreation Introduces New Name and Brand Identity for its Alaskan Operations

Wasilla, Alaska (July 27, 2012) – Viad Travel and Recreation unveiled a new name and exciting brand identity changes for its Alaskan operations: Alaska Denali Travel. The new brand is designed to provide a standardized look for all businesses operated at Denali National Park.

“Today, I proudly introduce to you Alaska Denali Travel,” said Thomas McAleer, Vice President, Alaska Denali Travel. “After an extensive 6-month brand audit process that included interviews with partners and suppliers, we are excited to launch what we are certain will soon be Alaska’s most recognized travel brand.”

New logos for all four business categories were created using a fresh color palette and modern icons. The simplistic logo designs reflect the “rugged yet sophisticated” essence of Alaska Denali Travel’s businesses and products.
Alaska Denali Travel’s four pillar structure is:
Travel Planning
• Alaska Denali Escapes (previously Alaska Denali Tours)
Transportation
• Anchorage Denali Express
Hospitality
• Denali Backcountry Lodge
• Denali Cabins
Adventures
• Denali Backcountry Adventure

"Alaska Denali Travel’s new name and improved brand architecture will provide a common identity to the businesses that we currently operate at Denali National Park,” said Michael Hannan, President of Viad’s Travel & Recreation Group. “As we continue to expand our reach and deliver premium travel experiences to a global market, brand recognition will serve as a platform on which to build business.”
About Alaska Denali Travel and the Viad Travel & Recreation Group

Alaska Denali Travel is a subsidiary of Viad Corp (NYSE:VVI) and is comprised of the Denali Backcountry Lodge and Denali Cabins, the Denali Backcountry Adventure sightseeing operation, the Anchorage Denali Express Motorcoach Service and a full service Alaskan vacation tour business, Alaska Denali Escapes.

Alaska Denali Travel and its sister companies, Brewster Travel Canada and Glacier Park, Inc., form the Viad Travel & Recreation Group, which delivers premium travel experiences to the global market. Brewster Travel Canada is a full service travel company based in the heart of the Canadian Rockies specializing in travel planning, hospitality, attraction venues and motor coach transportation.
Glacier Park Inc. is an independent hotel operator and concessionaire of Waterton-Glacier International Peace Park, providing lodging accommodations, food and beverage services, retail operations, and tour and transportation services throughout Glacier and Waterton-Lakes National Parks. For more information on Viad and the Viad Travel & Recreation Group, visit the company's Web site at www.viad.com.

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