MTA Brings Customers NBCUniversal’s COVERAGE OF 2012 LONDON SUMMER OLYMPIC GAMES JULY 25 – AUGUST 12
Palmer, Alaska – July 19, 2012 – Matanuska Telephone Association (MTA), in agreement with NBCUniversal, today announced a multiplatform content offering for NBCUniversal’s 2012 London Summer Olympic Games to commence on Wednesday, July 25 through Sunday, August 12. Designed to provide video subscribers with access to NBCUniversal’s more than 5,535 hours of unprecedented Olympic programming, this offering represents the largest number of total Olympics hours ever. MTA will offer NBCUniversal’s Olympic content live and on-demand, across multiple digital and mobile platforms.
“The Olympic Games is always a must-see event that draws in people to watch the world’s best athletes and most prestigious competitions, and MTA offers its customers the best way to see NBCUniversal’s coverage of the 2012 London Olympic Games live on every screen,” said Greg Berberich, CEO, MTA. “We’re pleased to deliver NBCUniversal’s around-the-clock Games content to consumers whenever, wherever and how they want to watch.” In addition to extensive coverage on the networks of NBCUniversal, including NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo, subscribers can stay connected to the London Summer Olympic Games wherever they go exclusively via NBCOlympics.com, and the NBC Olympics and NBC Olympics Live Extra apps.
As part of an MTA consumer’s qualified video subscription, which includes all Olympic television content, NBCUniversal is bringing Olympic content to subscribers live and ondemand, online, and on mobile and tablet devices via applications. This additional access to NBCUniversal’s Olympic programming extends MTA customers’ opportunities to watch the Games wherever they are.
NBCUniversal’s Olympics Experience on MTA Includes: NBCOlympics.com: NBC Olympics Live Extra, the exclusive home of Olympic live stream content at NBCOlympics.com/LiveExtra, is available now to verified customers who subscribe to a package that includes CNBC and MSNBC and who sign-in. NBCOlympics.com will live stream 3,500 total programming hours from NBCUniversal networks, including NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo, for the first time ever so that MTA customers can easily verify their subscriptions and watch Olympic coverage live online at no additional charge. Subscribers who sign in and verify by Friday, July 27 may be eligible for prizes including a trip to the US Olympic Training Center in Colorado Springs, an HDTV, and other prizes, courtesy of NBCUniversal.
MTA customers can go to www.mtasolutions.com, click on the London 2012 link, and register for online access to the 2012 Olympic Games.
Mobile and Tablet Apps: NBCUniversal will offer two apps for mobile and tablet viewing. The NBC Olympics Live Extra app will be available to verified MTA customers and will offer the same live streaming and event replays available via NBCOlympics.com/LiveExtra. MTA customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July. The NBC Olympics app will include short-form highlights, schedules, results, columns and more and will also link to the NBC Olympics Live Extra app.
On Demand: NBCUniversal is making Olympic highlights and full-event rewinds available via MTA’s Video-On-Demand service. See U.S. athletes compete in diving, gymnastics, swimming, and track & field with over 100 highlights covering the U.S. Trials.
Pre-Games: Viewers can access more than 120, 4-8 minute clips available in SD and HD.
In Games: NBCU will offer more than 550 highlight clips, in addition to 240 full-length event replays, available within 24 hours of the event completion, all in HD and SD.
The 2012 London Olympic Summer Games will run throughout 19 unforgettable days and nights, covering every sport, medal, champion and riveting moment. For more information, visit www.NBCOlympics.com or www.mtasolutions.com.
Posted: July 20, 2012