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Icelandair And Alaska Airlines Announces Codeshare And Frequent Flier Partnership

7/27/2010 8:02:57 AM

SEATTLE — Icelandair, Alaska Airlines and Horizon Air announced they have entered into a new codeshare agreement and will also launch a reciprocal frequent flier partnership.

The codeshare agreement allows Icelandair to place their code on select Alaska and Horizon Air flights. The frequent flier partnership, scheduled to launch this fall, allows Alaska Airlines Mileage Plan members to earn and redeem miles on Icelandair flights between Seattle and Iceland and throughout Europe.

"Alaska Airlines and Horizon Air are delighted to welcome Icelandair as our newest Mileage Plan and codeshare partner," said Rick Rasmussen, Alaska Airlines' director of customer loyalty and marketing programs. "Icelandair offers affordable and convenient options for our customers to earn or redeem miles for travel to Iceland and beyond through their easy connections to popular European destinations."

"As we celebrate one year of service from Seattle-Tacoma International Airport, we are pleased to strengthen the bridge for West Coast travelers wanting to explore Europe," said Thorsteinn Egilsson, Icelandair's general manager for the Americas. "Alaska Airlines' route network complements passengers connecting through Seattle on Icelandair. With nonstop service to Reykjavik, Iceland, and connections to over 20 of Europe's most popular destinations, our passengers can stop over in our beautiful homeland of Iceland for no additional airfare."

Icelandair customers can book travel from Reykjavik, Iceland, throughout Alaska's network for travel starting today. Flights are available for purchase online at www.icelandair.us, www.icelandair.ca or by calling 1-800-223-5500.

Alaska Airlines Mileage Plan was named "Program of the Year" at InsideFlyer magazine's 21st annual Freddie Awards, the most prestigious consumer-generated honors in the travel industry.

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009, and 2010 North America Airline Satisfaction StudiesSM. For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom .

About Icelandair

Iceland's national carrier, Icelandair, offers service to Iceland from Boston, New York-Kennedy Airport, Seattle, and seasonal service from Minneapolis-St. Paul, Orlando, Fla., and Halifax and Toronto, Canada. Connections through Icelandair's hub at Keflavik International Airport are available to over 20 destinations in Scandinavia, the United Kingdom and Continental Europe. Only Icelandair allows passengers to stop over in Iceland at no additional airfare.

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