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BLM Launches Social Media to Promote Public Involvement


As part of its ongoing effort to engage the public on issues in more timely
and relevant ways, the Bureau of Land Management has entered the realm of
social media by establishing a presence on the popular websites Facebook,
YouTube, and Twitter.

“We are excited about using social media to connect with people interested
in the management of their public lands,” said BLM Director Bob Abbey.
“Through such media, the BLM will not only be able to reach more citizens
in ‘real time,’ but also generate instant feedback on the myriad issues
facing our agency.”

Besides the social media accounts set up by the Bureau’s national office in
Washington, D.C., more local and subject-specific accounts will be
administered by the BLM’s State Offices and various programs throughout the
agency. For example, BLM-California, BLM-Colorado, BLM-New Mexico,
BLM-Oregon, and BLM-Wyoming have already created Facebook pages, as has the
Bureau’s Wild Horse and Burro Program.

Interested parties can begin following the BLM at
http://www.facebook.com/BLMNational and http://www.twitter.com/BLMNational
. A list of our other social media sites can be found at
http://www.blm.gov/wo/st/en/info/socialmedia.html .

Twitter is a free micro-blogging and social networking service that allows
users to send and receive each other’s updates through interactions known
as “tweets,” while Facebook allows users to share items of interest with
their friends via text, photos, and videos.

The BLM has established a YouTube channel to share informational videos
more easily with the public. The Bureau’s YouTube page is accessible at
http://www.youtube.com/BLMNational .

The BLM manages more land – more than 245 million acres – than any other
Federal agency. This land, known as the National System of Public Lands,
is primarily located in 12 Western states, including Alaska. The Bureau,
with a budget of about $1 billion, also administers 700 million acres of
sub-surface mineral estate throughout the nation. The BLM's multiple-use
mission is to sustain the health and productivity of the public lands for
the use and enjoyment of present and future generations. The Bureau
accomplishes this by managing such activities as outdoor recreation,
livestock grazing, mineral development, and energy production, and by
conserving natural, historical, cultural, and other resources on public

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