Providence Health Plan Sees 92 Percent Increase in Application Rate Using ConnectedHealth’s Web-Based Platform to Guide Members in Selecting Personalized Health Benefit Plans
- New Interactive Website Provides Personalized Plan Recommendation, Helps Prospective Members Compare Financial Risks
- Easy Comparisons Give Prospective Members Confidence in Their Decision
CHICAGO--()--ConnectedHealth, an innovative health insurance exchange platform for health insurers, employers, and consumers, today announced that Providence Health Plan, based in Beaverton, Oregon, has experienced a significant increase in its application rate for individual and family insurance plans. Providence Health Plan implemented ConnectedHealth’s new web-based platform, allowing consumers searching for individual and family health insurance to obtain personalized plan recommendations, based on their risk tolerance and personal preferences.
“Providence Health Plan understands the evolution of the market and the importance of consumer empowerment, and its commitment to arming their members with the tools to help them select the right benefits plan ensures that their members make wise choices about their health and health care dollars.”
“We understand health insurance can be confusing and want to provide people in the communities we serve with the tools to help them navigate their health insurance options,” said Barbara Christensen, Chief Sales and Marketing Officer for Providence Health Plan. By using ConnectedHealth’s online plan selection tool, Christensen said “consumers understand their total financial exposure for all of our plan options. Equipped with that information, our consumers have the confidence and peace of mind that they are making the best decisions for their health and financial security.”
For Providence Health Plan, that consumer confidence has translated into a 92 percent increase in applications in just five months after implementation. ConnectedHealth’s Platform, including its proprietary Recommendation Engine, provides personalized plan recommendations based on the consumer’s own risk tolerance, personal preferences and budget. With this technology, consumers are able to think beyond their monthly insurance premium and focus on their entire financial cost, helping them to make smart choices when selecting their insurance. Consumers can also access ConnectedHealth’s Insurance Resource Center, offering intuitive, consumer-friendly information and insurance examples so they can better understand the complexities of health insurance.
“We are thrilled to have such great results so quickly for Providence Health Plan. These results demonstrate the effectiveness of Providence Health Plan’s focus on being consumer-oriented,” said Joe Donlan, President of ConnectedHealth. “Providence Health Plan understands the evolution of the market and the importance of consumer empowerment, and its commitment to arming their members with the tools to help them select the right benefits plan ensures that their members make wise choices about their health and health care dollars.”
About Providence Health Plan
Providence Health Plans provides health care coverage services to almost 400,000 adults and children in Oregon, Washington and Alaska. Providence focuses on improving the health of its members by creating access to high-quality programs and preventive services. Providence is recognized for its excellent customer service and its top-rated benefit plans. Providence Health Plans is part of Providence Health & Services – Oregon, the state’s largest network of health services and largest private employer. Visit www.providence.org/healthplans.
ConnectedHealth, based in Chicago, Illinois, is a provider of a new health insurance exchange decision-support platform for health insurers, employers, and consumers. The ConnectedHealth team has leveraged its deep experience in helping consumers make health care decisions to develop breakthrough technology guiding insurance purchasing decisions. For the first time, consumers can review personalized plan recommendations based on their expected out-of-pocket health care costs and on their personal and financial preferences. The company’s innovative approach helps consumers to think beyond their monthly premium, so they are smarter about how to maximize their benefit dollars and protect themselves against their financial risk. To learn more, please visit, www.ConnectedHealth.com.
Posted: January 12, 2012