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Premera Blue Cross Blue Shield of Alaska Goes Mobile

PREMERA BLUE CROSS BLUE SHIELD OF ALASKA BRINGS MEMBERS FIRST TIME ACCESS TO MOBILE TOOL FOR MANAGING THEIR HEALTH PLAN

First set of features offers members “Find a Doctor” tool and mobile proof of coverage

Mountlake Terrace, WA – January 23, 2012 – Premera Blue Cross Blue Shield of Alaska today announced the debut of “Premera Mobile,” a  suite of tools that Premera members can access directly from their mobile phones for on-the-go access to health plan information. The free app is the first of its kind available to members, allowing them to use their mobile phones as a convenient backup for their Premera member ID card to show proof of health coverage. Members can also instantly email their proof of coverage directly to providers from their phones while at the doctor’s office. The app also features a provider finder called “Find a Doctor.”

“Sometimes you can’t find your proof of health coverage card when you need it most,” said Randy Turner, director of sales, eBusiness strategy at Premera Blue Cross. “Now, with the launch of our mobile app, it is always riding with your mobile phone.”  

The free app is initially available for download on mobile devices powered by Apple®, Android® and Windows 7®. Instant access to all mobile features is also available by visiting www.premera.com on any smart phone. Additional device support and features will be available later this year.

In the future, Premera Mobile will integrate the company’s most popular features and services, giving members access to health benefits information on their mobile phones which was previously available only by logging into their accounts from their computers.

“Future plans include putting members’ health plan information at their fingertips. We recognize that our members are on the go and these apps will give them access to health plan information where they are, on their own schedule,” Turner said. “Moving forward, Premera Mobile will serve as the platform to put valuable health and wellness resources directly in the hands of our members.”

About Premera Blue Cross Blue Shield of Alaska

Premera Blue Cross Blue Shield of Alaska is the largest health plan in Alaska, providing comprehensive health plans and tailored services to approximately 100,000 members.  Premera is committed to providing its members peace of mind about healthcare coverage. The company provides innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross Blue Shield of Alaska, which has operated in Alaska since 1952, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association.

Premera Blue Cross Blue Shield of Alaska is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, and other related products and services, which employs close to 3,000 people and provides healthcare coverage and related services to 1.6 million members. Please visit www.premera.com  and www.PremeraNews.com for more information.

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