GCI Adds MLB Network to Lineup; Root Sports Contract Expires
GCI is pleased to announce the addition of the official network of Major LeagueBaseball to its sports lineup in both standard and high definition. The new MLB Network channel replaces regional sports channel Root Sports on Alaska’s largest video services network.
“The MLB Network has been a popular request by our subscribers and we’re pleased that we can provide it,” said Robert W. Ormberg, GCI Vice President of Content and Production Management. “It appeals to a broad audience and offers more games and variety than Root Sports. We think it will be a home run for our customers.”
The MLB Network airs more than 180 live baseball games a season in addition to hundreds of hours of original programming, highlights, classic games and coverage of baseball events. The MLB Network can be viewed in standard definition with GCI’s digital variety package on channel 149 and in high definition on channel 709.
“The MLB Network is a better fit for our diverse customer base,” said Ormberg. “Root Sports is losing programming such as the Pac-12, but demanding substantial rate increases. GCI has pledged not to increase video services rates in 2012, and to do so we’ll continue to offer programming that provides value to our customers – not pay more for less.”
Regional sports channel Root Sports ended its service on Alaska’s largest video services network on Dec. 31, 2011, as GCI could not reach an agreement with Root Sports before its contract expired. Major League Baseball rules require that all regular-season Mariners’ games be blacked out on the new network in Alaska. Playoff games and the World Series are not subject to the same blackouts.
GCI (Nasdaq: GNCMA) is an Alaska-based integrated communications provider and the second largest wireless provider in Alaska. As a pioneer in bundled services, GCI provides local, long distance and wireless telephone, video services, Internet and data communications services throughout Alaska. For more information, visit www.GCI.com.
Posted: January 4, 2012