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Alderfer Group Realtors First Alaska Firm to Earn Customer Satisfaction Certification


Homer, Alaska – January 16, 2012. For the first time, a national standard of customer service and accountability is available to real estate consumers in Alaska. The Alderfer Group, based on Homer, is the first firm to earn the status of a Quality Service Certified® (QSC) real estate brokerage, with 100% of all agents having received their QSC certification. According to Larry D. Romito, President and CEO of Quality Service Certification, Inc., “The Alderfer Group has joined the growing number of real estate professionals in North America who are committing to the delivery of a defined service process and a higher standard of accountability in service delivery and customer satisfaction. This is an industry breakthrough in the establishment of a measurable standard of care and service satisfaction.

Philip Alderfer, owner of The Alderfer Group, describes the Quality Service Certification system: “Holding the Quality Service Certified® designation requires that our realtors follow a well-defined and prescribed process of service, to present that process in writing to every customer, and to guarantee its delivery.

Over the last 10 years, popular interest in real estate and the home buying process has exploded – with cable TV shows, real estate websites, and now, social media. I think that is fantastic. But actually buying or selling a home remains a complicated process. And the relationship between clients and their realtor is crucial to success. I am especially proud that a „small firm located at the end of the road‟ is leading the way in this regard.”

An integral part of maintaining Quality Service Certified® status is evaluation and feedback from every home buyer and seller that works with an Alderfer Group realtor. Following the closing of each property purchase or sale, an independent research company sends the consumer a Quality Service Assurance Survey asking tough questions about the details and overall satisfaction of service provided by the sales agent and broker. The results are then made available to the general public for review.

As Romito notes: “Sales associates and brokers are highly motivated to protect their Quality Service Certified® status by delivering better service satisfaction, more service value and higher accountability. The QSC system offers a predictable, accountable, reliable, and consistent service outcome.”

“The era of real estate service „improvisation‟ is over. The purchase or sale of what - for most of us - is our most valuable asset, deserves the
serious attention and accountability of a defined, written and communicated service process with measurable standards and that‟s exactly what a Quality Service Certified® professional must deliver.”

Alderfer added: “The popularity of consumer rating information on sites like eBay, Amazon, Yelp and others shows that today‟s consumers demand transparency and a reliable history of customer service and satisfaction. And there is no better way to do that than by telling consumers what past customers have to say about their actual experience.

Quality Service Certification offers consumers exactly that – detailed, independently validated data and customer comments. That information motivates us, and helps consumers make better decisions and better choices in selecting their real estate professional.

Philip Alderfer is the Broker / Owner of The Alderfer Group, based in Homer, Alaska. He is a second-generation realtor and has worked in the real estate and financial industries since 1996. He started The Alderfer Group in 2001 and it is now Homer‟s largest real estate brokerage with 7 full time realtors, annual sales of $20+ million and average 32% local market share annually.

Quality Service Certification, Inc. of San Juan Capistrano, California is the leading firm in service quality delivery, customer satisfaction and measurable quality control in the real estate industry. Company spokesperson can be contacted at (949) 481-4438 or info@QualityCertified.org.

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